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August 11, 2016 9:38 am Published by Fleur Imagine you just started a business.
You've got a fantastic idea, a fantastic product and you're ready to make some money! So it's now up to you... August 5, 2016 10:33 am Published by Fleur How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did you use to find your clients? The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting... July 28, 2016 3:01 pm Published by Fleur All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & features. When it's time to enter the pro's it's all about the prospects needs, problems & goals. I feel like this needs to repeated: These questions I am about to outline below, can help you determine your own Value and be used when helping your sales team... July 21, 2016 2:48 pm Published by Fleur Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we... July 14, 2016 10:41 am Published by Fleur Two weeks ago I outlined how to implement a value based pricing strategy. Within that article I outline why an organisation should use Value-Based Pricing over other pricing strategies, how an organisation can go about creating ideal customer personas to help them determine their value to their target market. I'm hoping the readers of that article came out the other end ready & refreshed to learn more about how their customers value their organisation, products and services. I previously wrote that to determine how your customers value your product and service you will need to survey certain customers that match your... July 8, 2016 10:10 am Published by Fleur How Bonnier Publishing House Sales Process includes E-mail marketing with Otto
Transript:
Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel.
Question 1
How Do You Work With Sales & Marketing? What is your sales process
We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift... June 30, 2016 4:25 pm Published by Fleur Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: How would you implement value-based pricing?
Here at Sonician we love the idea of value-based pricing and we have actively engaged in using this strategy to price some of our products. However, to implement such a pricing system you firstly need to determine if you can sustain your... June 21, 2016 9:27 am Published by Fleur We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact your looking for? How about relevant emails drive 18 times more revenue than broadcast emails according to the Aberdeen Group. Facts are nice but what impacts can you expect within your business? The impacts range from improved organisational efficiency to improved sales efficiency. The main ways how Marketing Automation can... June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... June 10, 2016 12:59 am Published by Fleur Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk
It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To...