Contact & Lead Management: CRM vs Marketing Automation

Marketing Automation with a CRM or a CRM with Marketing Automation?

Is Marketing Automation superior to CRM?
When asking this question it is difficult to outline a clear winner. When it you look at the individual functions that each organisation needs, both Marketing Automation & CRM systems have alternating strengths. Our Marketing Automation system excels in capturing new leads, helping to reach your annual KPI’s & drive all round ROI. However the CRM systems helps in organizing your contact database and helping your sales team drive more sales.

How do Marketing Automation & CRM systems compare?

To put it as simply as possible, Marketing Automation is used to capture leads, to nurture them and to score them, and to manage hundreds, thousands or even higher quantities, and build relationships fully automatically. A traditional CRM-system is generally used to structure and organize various data and client information in your sales process.

To illustrate, a traditional CRM-system won’t really do anything for you on its own; it’s like a car that requires a driver whereas a marketing automation system is like a train; it takes you to your destination while you sit back and relax – well you get the idea.

While you can run our system as a standalone solution, we have the capabilities needed to accommodate those who wish to integrate our marketing automation system Otto® with a CRM-system e.g. Salesforce, Microsoft Dynamics, SugarCRM etc. The benefit would be an all-in-one solution providing more structure, control and organization of data from various sales and marketing activities.

List Management

Otto® is all about managing and monitoring hundreds or thousands of contacts and get to the next level by e-mail automation. This basically means that a sales rep can reach out to 200 qualified leads instead of 20, and a sales organization can access 1000s of warm leads instead of making 100s of cold calls per month.

Otto® comes with flexible list capabilities meaning that you can easily create segmented contact/client lists by simply sorting and selecting data from a multitude of criteria and variables. A sensible thing to do is separating the ones who’ve bought from you already (customers/clients) from general contacts (members, leads, prospects, partners).

Get started risk-free now with our Double Guarantee

We always want to deliver the best and to the best value we can and we want you to be completely satisfied. Therefore, we offer our Double Guarantee with the best value and absolute satisfaction: If you find another product with as much or more functionality at a lower price, we’ll do our best to get you the same benefits and will beat the price for all the future, and if we can’t, or if you’re not completely satisfied, you can always leave and and will be refunded any payment for a time more than 30 days out.

There are a couple of different sizes of Otto, from the lone entrepreneur to larger companies. You can easily start with the lowest model and then add users after a while. See Otto’s larger packages here.

We suggest you start with Otto® Light that includes much or perhaps all of what you need already:

Try now: $99/month

…or Call +44 20 33 18 62 90 or E-mail us!