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June 7, 2016 3:39 pm Published by Fleur Har du känsla för kundservice, marknadskommunikation & IT? Vi söker en Delivery manager som gärna skulle agera stöd för våra kunder, så att deras marknadsföring och försäljning fungerar och sker på ett smidigt sätt. Detta är ett jobb för dig om du tycker det är kul med problemlösning och inte är rädd för att sätta dig in i webbteknik. Vi önskar oss en lyhörd kollega med grundläggande kunskap inom webbgränssnitt samt ett öga för digital marknadsföring. Tjänsten som Delivery manager inleds med tre-sex månaders praktik och vi ser absolut helst att både du och vi ska vilja gå vidare med... June 2, 2016 1:34 pm Published by Fleur It's had some time to settle in. It's grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won't work with this new phenomenon. The world is transitioning towards automation, not just within the marketing world but in every facet. Grocery stores are moving towards self-serve checkouts,financial analysis is becoming more reliant upon computers, and robots have begun infiltrating medical procedures. So having automated online marketing isn't that big of a deal once its put that way. Using automation to send emails & messages... May 27, 2016 2:15 pm Published by Fleur 8 Ways to Build Credibility & Trust with Content Marketing
There is a risk that you will be overlooked or that no one will take you seriously if you don't have any credibility in your marketing . This article from a blog on the TopRank has some really good advice to preventing this. Click the link below to see tips on how you can create value in your marketing and approach your target audience in a way that creates that trust. Read More» How does CRM Help in Sales? Using a CRM (Customer Relationship Management) system has become common place amongst large organisations. However... May 26, 2016 2:08 pm Published by Fleur CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system... May 20, 2016 2:10 pm Published by Fleur How to Survive Mass Email Mistakes & Typos
If you have ever sent an email only to realise you've made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it's a mass email or newsletter, so have a read over this article and see how you can overcome these mistakes. Read More» < A Sneak Peek into What Features You Need in A Marketing Automation Program With the growing popularity of Marketing Automation in small-medium sized organisations, it is now... May 19, 2016 4:15 pm Published by Fleur Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. This means companies with a turnover of $1 - $50 million per year. So, no wonder marketing automation has been developing such a buzz. Because of its meteoric rise, many organisations may have a vague understanding of how to implement a marketing automation system into their organisation? That’s where I am going to help. Many small-medium enterprises need to understand how they can... May 13, 2016 2:04 pm Published by Fleur Social Media Acronyms That All Marketers Should Know
This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all of the new acronyms. So here is a definitive list all marketers should know! Read More» 7 Phrases That Will Make Your Day More Positive & Productive We found this article was a breath of fresh air. The day-to-day grind can sometimes become quite overwhelming. This happens to the... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... May 6, 2016 3:22 pm Published by Fleur Sitting at the office a Friday afternoon, I get a bit nostalgic, and despite the actions giving me a fantastic view on the outside, it still feels sad it means a whole Industry is gone from Gothenburg. Until about two years ago, the common view from our office windows was this: Then, the last ship had been fixed in the floating docks: ... May 6, 2016 1:54 pm Published by Fleur 3 Exponentially Better Alternatives to Banner Advertising
As outlined in this article the click through ratio of website banners are falling to a ridiculously low ratio of only 0.06%. This is quite significantly low, and a low-water mark the majority of companies are choosing to ignore. This article from Inc provides 3 alternatives to banner advetising to help you think outside the box. Read More» 3 Ways Otto can Kick-Start your Social Media Campaigns before Summer! Marketing Automation has been heating up all this year! It has many uses, but in this article our Luke Goodwin takes you through how Marketing Automation and Otto...