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May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... May 3, 2016 2:16 pm Published by Fleur Photo Credit: A Guy Taking Photos
Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather: Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their... April 29, 2016 1:47 pm Published by Fleur 7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming. See the presentation» 8 Common Ways Small Businesses Waste Money Marketing Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list. Read... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... April 22, 2016 10:41 am Published by Fleur 7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming. See the presentation» 8 Common Ways Small Businesses Waste Money Marketing Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list. Read... April 21, 2016 1:17 pm Published by Fleur Keep it simple!
One thing I have been thinking about a lot, is how complicated your brain can make
things. If you spend too much time thinking and analyzing a task you will
never get it done. There is even a complex word for it:
Procrastination, which must be the opposite of keeping it
simple.
So in sales and marketing there are mainly two things you need to focus on,
convincing the customer that you have the best offer and getting them to
like you enough to choose you over someone else. Because if a person doesn't
like you, you will have a very hard time convincing them to... April 15, 2016 10:22 am Published by Fleur How to Use Twitter to Create Relationships for Business Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. This article from Live Chat Inc is a step in the right direction. Check it out below: Read More»
5 Successful Companies that you wouldn't believe use Marketing Automation Marketing Automation has become 'the' trend for marketers in 2016 in all of Business to Business and much of... April 15, 2016 9:33 am Published by Fleur This week we thought we would develop a video focusing on another growing side of marketing. Social Media Marketing! Using social media to market your business has been growing along the different social media platforms. But with the addition of paid advertisement within the majority of social media platforms, it has become more of a focus for Marketers. Check out our video or read the transcript and let us know what you think! Transcript: 10 Social Media Marketing Stats that will Blow your Mind! 1.
53% of social media marketers don't measure their success. (Awareness, Inc.) 2.
62% of marketers said social media became more important to... April 14, 2016 1:23 pm Published by Fleur It works in B2B... April 8, 2016 10:19 am Published by Fleur Otto Insider: Using Otto for lead Scoring
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. See the Video (2:40)» 10 Essential Habits of highly optimistic & positive people: Lessons for 2016 This article is focused upon personal growth. From the people over at Inc it details some tips and tricks on how to maintain positivity even when things seem to be taking a turn for the worse....