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September 16, 2016 8:38 am Published by Fleur
Your own next step in Lead Nurturing?
If you think improving your online marketing is important for you, I would suggest you try out our very own 2-min test here from us at Sonician in order for you to figure out if Marketing Automation could be for you. You’ll find it directly at: www.sonician.com/survey/2mintest/... September 9, 2016 1:26 pm Published by Fleur 5 Reasons you Should Feel Bad You're Not Using Marketing Automation Yet
As 2016 heads into the final quarter, marketing automation has now become a key tool in most organisational toolboxes. However, many small to medium sized organisations have yet to adopt a marketing automation system. This places many organisations at a significant disadvantage moving forward into 2017. For all that have yet to make the leap, these are the 5 things you should be feeling most guilty about. Read More» Facebook Split Testing: How to make your ads Better If you have the time this article is fantastic at explaining how to get ahead... September 8, 2016 10:20 am Published by Fleur (For those that are using marketing automation already, you don't need to read this, unless you're here to relish in your choice, than you're excused to let out a little WHOOP!)
According to a poll conducted by Express in the UK, people feel guilty for a wide range of reasons: not calling friends or family enough, not going to the gym,
not sticking to their diet and;
even gossiping. While these all seem like small issues (which they are), missing out on the benefits of using marketing automation is real, it can be measured in dollars and all other currencies of your choice. According to DemandGen... September 2, 2016 1:19 pm Published by Fleur 3 Reasons Why Lead Segmentation Works Wonders
This article takes you through why lead segmentation shouldn't be ignored when it comes to using email as a marketing tool. Sending the same email to the same leads can have a hugely negative impact on your email marketing & sales pipeline. Ensuring you're not sending the same messages to CEOs that you're sending to interns is important and this article will show why it is so important to your organisation. Click the link to read: Read More» How to consistently accelerate Buying Decisions to shorten Sales Cycles
This happens to all salespeople, you've sent the proposal &... September 1, 2016 10:46 am Published by Fleur Have you ever tried to give something to someone that they don't want?
It can be pretty difficult, imagine trying to give someone something they didn't want or ask for? Well, that's what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation. How about if they asked for it but it just doesn't match them? It's like trying to tell the customer they need a size 10 shoe, when they are a size 8. Spraying emails around to their whole database, using the same content from CEOs to interns.
Doesn't Work!
Companies aren't going to... August 26, 2016 1:02 pm Published by Fleur Case Study on using Marketing Automation by the Competence Institute
CEO & Founder of the Competence Institute, Niko Fastman, spared some time to describe his experiences with marketing automation. How his organisation uses email marketing & marketing automation and their methods on growth. If you're thinking about adopting a marketing automation system, click the link to watch the case study to get an idea on how it has helped other organisations. Read More» How to Improve Your LinkedIn Profile and Presence [Infographic]
You have only a few seconds to make a good impression with your LinkedIn profile. Here's how to create a profile that... August 25, 2016 10:09 am Published by Fleur A Case Study on using Marketing Automation System Otto.
Transcript
I am Niko Fastman, I am CEO & Founder of Kompetensinstitutet (the Competence Institute). We organise conferences & events in all Nordic countries. We organise big events, such as Leadership Day & Sales Mastery Day with Brian Tracy which we run annually both in Stockholm and also sometimes in Helsinki. We also run a big event called Stora Ledarskapsdagen, which is the biggest leadership event in Sweden.
How do you get people to come to your events?
What we mostly do is we send newsletters to our previous delegates with updates on new speakers.... August 19, 2016 12:48 pm Published by Fleur Why you need to become a conversion rate optimization wizard
If you’ve ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you’ve just performed magic. Conversion Rate Optimization is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. Find out more about becoming a conversion wizard by clicking the link below: Read More» 3 Ways to overcome the Fear of Speaking out At Work
Have you encountered anxiety when trying to communicate how you feel on certain issues to your superior, whether it be a... August 17, 2016 3:50 pm Published by Fleur I know you're thinking what does wizardry and conversion rate optimization have in common? If you've ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you've just performed magic. What is it & why should you care?
Conversion Rate Optimization or CRO is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. It is used to help determine how well your website is performing, usually it determines this through the number of subscribers, downloads or new customers your website develops (hence conversion... August 12, 2016 12:34 pm Published by Fleur When You Say You Need to Quit Social Media Everyone Rolls Their Eyes
We all every now and then think we are using social media way too much. But while we are saying that everyone around us is thinking, not this again. This article from Entrepreneur takes you through 6 methods of managing your time across your account better rather than shutting them down completely. Read More» Why Marketing Automation is Perfect for Startups
MYTH: Marketing Automation is only reserved for large organisations with huge marketing & sales departments. This statement would have been true 5 years ago but not anymore. Marketing Automation has...