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October 14, 2016 2:19 pm Published by Fleur What is the 80/20 Rule & Why Intelligent People Use It
Last week we touched on the 80/20 rule and how it can be used for time management. This week we have taken another step and gone into depth on the history of the rule and what it actually is. This article also explains why the 80/20 rule is such a respected and widely used rule for successful entrepreneurs, organised individuals and highly intelligent people. Click the link and read the article to learn how to apply the rule yourself. Read More» 4 Tips to Maximize Social Media for B2B Marketing
The old rule that... October 13, 2016 2:52 pm Published by Fleur During my high school years, staying focused was something I hadn't quite developed yet. I was the master at using my time inefficiently. Now I'm not saying I was lazy, I was always trying to do my best. It's just that my time wasn't used at its best. I don't know how many hours I wasted as a teenager trying to get assignments completed while wasting my time focusing on the wrong things or going in the wrong direction. I would sit there, reading books, talking to teachers, sitting by the computer at home trying to find that right piece... October 7, 2016 2:02 pm Published by Fleur Case Study on Using Otto in the Event-business by Bergendal Hotel & Conferences
We were recently lucky enough to get some time with Jeanette Tillberg and Sara Wottke-Haque from the Sales and Marketing team from Bergendal Hotel & Conferences on their experience with using Otto, marketing automation. Beregendal has been using Otto for quite some time now and to much success, in the video they briefly explain how they use the system in their day-to-day activities. Click the link to find out more. Read More» 5 Ways to Create Proposals that Close Deals
Going back to the same sales proposal you have been using for... October 6, 2016 7:16 pm Published by Fleur >
A Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences
Transcript
My name is Jeanette and my name is Sara. We work with sales and marketing at Bergendal, Stockholm, Sollentuna. We arrange different kinds of events, conference and weddings. We use Otto to tell our customers whats new here and if we have some good offers available to them right now. We use it for invites to events and we offer it to our bookers that book conferences here. On top of this we also use it to aid the bookers delegates in their registration for the events. So we... October 4, 2016 11:43 am Published by Fleur Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world's number 1 Sales Coach and over two days he is going to take the delegates through the strategies and techniques used by the world's top sales professional. Sonician is privileged to be sponsoring the event alongside some of the world's leading brands and glad to help bring such a distinguished figure to Sweden. Make sure if... September 30, 2016 1:51 pm Published by Fleur Why Email Marketing is the Secret Ingredient
For many organisations, email plays a key role in generating and nurturing relationships with both suppliers and customers. But in a marketing sense, email seems to have been somewhat forgotten behind all of the social media platforms and the emergence of SEO. However, it should be quite the contrary. The statistics reveal email marketing provides more results than any other platform or communication channel. Click the link to find out if very targeted email marketing is the secret ingredient you're missing. Read More» 7 Habits of Masterful Managers who Coach their Teams to Success
Managing a team... September 29, 2016 8:53 am Published by Fleur The dictionary meaning of effective is: "Successful in producing a desired or intended result" So how can email marketing help you achieve a desired or intended result?
Well not to count how reliant the modern world has become towards emailing systems as well as the fact that the majority of workers within this world each have a work email account and then a personal account. The numbers for email are staggering: In, 2015 the number of emails sent & received per day total over 205 billion (Radicati).
This is expected to grow by 3% per annum till 2019 (Radicati)
Email Marketing generates 40x more customers than... September 23, 2016 1:43 pm Published by Fleur Lead Nurturing & The 'Forgetting Curve'
Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work life, this article can help you understand how to maximise your results. By helping you understand how people/customers understand and retain new information can influence your future lead nurturing campaigns. Read More» How to use Youtube Correctly for your Business
Youtube is the worlds second most searched website behind... September 22, 2016 8:53 am Published by Fleur 1885. 1885 was the year that set the ground work for lead nurturing as we know it today. I know you're thinking what could have possibly occurred in 1885 that could relate to how I sell my products/services now in such an advanced & online 2016? This guy, Hermann Ebbinghaus happened, that's what. Dr. Ebbinghuas was a German psychologist who was famous for studying memory and in particular coming up with the 'forgetting curve'. The forgetting curve was developed as a way of studying how quickly a person can learn. Ebbinghaus was able to determine that the speed a person may forget information... September 16, 2016 1:37 pm Published by Fleur Why Use Lead Nurturing & The Psychology Behind It (Video)
Lead Nurturing has been able to adapt to the modern digital world but the psychology behind it very much has its roots in the past. The reasons for using lead nurturing are very much based on science and therefore it is quite proven. This video explains why you should be using lead nurturing in your sales strategies and the psychology behind why it works. See video (3:22)» 20 Habits of Unsuccessful & Ineffective Leaders
If suddenly after the Summer you have found yourself in a leadership role or you are a leader and don't...