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April 7, 2016 4:19 pm Published by Fleur In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family.... April 6, 2016 12:20 pm Published by Fleur It has been growing like wildfire! Is Marketing Automation something for you?
Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has significantly increased. It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers.
But what's the verdict?
What are the results of marketing automation for these organisations? Well, we have collected a number of... April 1, 2016 10:13 am Published by Fleur What is Marketing Automation? This week we tried PowToon
This week we attempted something a little bit different. We thought we would experiment using PowToon the business presentation software. We set out to see if we could create a Marketing Automation video in 1 day, and this is the result! By the way we have no affiliation with PowToon. Click the link below to see our results. See the Video (1:29)» This April, receive a marketing automation certification for free with every new Otto® User! NO April
Fool's Joke 5 Signs that you've Lost Momentum in your Business Have you been focusing on one particular project?... March 31, 2016 4:13 pm Published by Fleur For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation!
P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!... March 30, 2016 10:47 am Published by Fleur Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference. During his time there he met with Niko Fastman, the man behind topthinkers.org. He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto... March 24, 2016 10:08 am Published by Fleur Otto Insider: What is Lead Scoring?
Last week, we wen't through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See the Video (2:07) (link no longer available)» Branding in the age of Social Media. Developing your brand through Social Media and creating content to spread across a variety of platforms has become the norm. This article from Harvard Business Review argues that branding through social media isn't what... March 23, 2016 5:00 pm Published by Fleur In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.... March 18, 2016 9:32 am Published by Fleur Otto Insider: How Otto can help to track your Net Promoter Score (NPS)?
Last week, we talked about what NPS really is and how you can use it. In this video we touch on how using Otto can help you determine your Net Promoter Score (NPS). We go into Otto and provide an example of how it can be implemented as well as how to organise the results. We encourage everyone to try the NPS for your own organisation to determine your overall customer satisfaction. See video (3:21 min)»
(link no longer available) 7 Digital Marketing Predictions You Need To Keep Your Eye... March 17, 2016 5:00 pm Published by Fleur In this video I explain how Otto can be used to help you determine your Net Promoter Score. If you have any feedback or questions please leave a comment. Please share with your friends & colleagues. ... March 11, 2016 9:26 am Published by Fleur Otto Insider: What is the Net Promoter Score? In this Otto Insider we explain what the Net Promoter Score is and why it is important to your organisation. The NPS is not only an alternative method to traidtional customer satisfaction research, but also very powerful in the way it is boiled down to a simple Key Performance Indicator of your Word-of-Mouth clout; On how much your business gets traction from existing clients. In addition, it is even rather easy to ask and measure which means all organisations, big and small should be able to implement it easily, which we'll get back...