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November 18, 2016 3:06 pm Published by Fleur Benefits of Using A CRM System to Outsmart the End of year Sales Countdown
We can almost hear those christmas bells ringing as the year begins to wind down. But for Sales managers the wind down usually becomes a wind up as you rush to wrap up and close deals. This article provides a cheat sheet on using a CRM system to prioritise the prospects most ready to buy & motivate your sales team to success! Read More» Harvard Business Review LinkedIn Invitation & Podcast on "What the World's Best CEO's have in Common"
For one of our articles this week we thought we... November 17, 2016 11:50 am Published by Fleur (Me Every Year)
Have you noticed? The Christmas decorations are beginning to pop up everywhere. If you're anything like me every year I think to myself "But it's too early for Christmas!" And then you realise it's mid November. At the time of writing this it's the 15th of November 2016. What we're looking at is about 5 weeks until Christmas 2016. As a sales manager this countdown usually means 2 things, and they both lead to the same action. First: It's time to ramp it up & close some deals so we can hit quota or... November 11, 2016 2:53 pm Published by Fleur Sales or Marketing? Who's to Blame for B2B Inbound Marketing Conversion rates that SUCK!
Are you team sales or team marketing? It all depends on which background you come from but it can be difficult to determine who's to blame when your B2B inbound conversion rates are not cutting it. This article provides some great insight on what you NEED to do to get your sales and marketing teams working together to change those conversion rates from ones that suck... November 10, 2016 4:10 pm Published by Fleur Sales or Marketing? Marketing or Sales? Who's to blame? If you've ever managed a team, or started your own business, this is a difficult question to answer. Both departments can point fingers like guilty children that have just broken something. Sales Departments will tell you: "Marketing hasn't been providing us with leads that are ready to be sold to. Their content isn't good enough. Check out what this company is doing; it is a lot better". Marketing Departments will reply with: "Our content is the best, our strategies are the best, but the sales team sucks at following-up. Look at their conversion rates to close. They... November 4, 2016 2:43 pm Published by Fleur What is Volley Marketing & Why Successful Companies can't Get Enough
Ever since Google Analytics has removed the ability to view the IP addresses from your web-visitors from it's functionality, B2B companies have been struggling to find an online replacement. All the while successful companies have been able to pivot towards a new form of marketing called 'Volley Marketing'. This article outlines what it is & why a select few companies have been trying to keep it a secret: Read More» 3 Essential Actions in Approaching a Whale of a Prospect
We all know about a whale of a prospect, a prospect which makes... November 3, 2016 1:35 pm Published by Fleur If you... October 28, 2016 2:37 pm Published by Fleur How to Take Control of Your Website Visitors & Empower Your Sales
We decided to place this article at the top of this week's newsletter because of the value it can provide the reader. If you see gathering website leads and applying real life business intelligence to your google analytics data as a weakness for either yourself or your business then this is a must read. Click the link to read through how to take control of your sales online & share it with your sales & marketing teams because of the tips which can be put into practice straight away. Read More» 6... October 27, 2016 5:53 pm Published by Fleur It's not hard to get sales in the 21st century right? You create a service or product
Make a "cool, hip" website that impresses all your friends (because they now think you're the real deal) with it's "alternative & progressive design features".
Implement a few "up to date" SEO tactics that you read from a super cool SEO blog that no one you know has ever heard of.
Make some cool content that will "blow your customers mind" with it's awesome fresh, "out of the box" thinking (you're really rolling now, you can almost feel the sales coming through)
You get some website traffic... October 21, 2016 2:29 pm Published by Fleur Why Believing These 5 Marketing Automation Myths Makes You A Rookie
Because of marketing automation's meteoric rise, there have been plenty of rumour and false-truths which have been misinterpreted. So we set out to discuss some of the most common myths about using a marketing automation system. If you've ever heard something from a 'friend of a friend' about marketing automation, read this article just to double check your facts. Read More» 6 Things Sales Professionals Should Never Do
If you're in sales, sometimes you can develop some habits which you don't realise are actually affecting your bottom line. This article comes from Brian... October 20, 2016 6:35 pm Published by Fleur I had recently been discussing marketing automation. Not with a prospect, but with a genuine friend of mine who had started his own business in the sports medicine field. He was doing ok for himself and I was very happy for him. But we had very different views on marketing automation, he was going on and on about how he didn't have time to learn such a system for not much benefit, he thought marketing automation was impersonal and his main sales approach was face to face or over the phone. All I could think was WHAT A ROOKIE. His novice...