February 17, 2017 9:59 amPublished by FleurLeave your thoughts 7 Tips to Get Your Website Visitors to
Complete Your Calls-To-Action
While it may sometimes seem impossible to achieve a high conversion rate on your calls-to-action, it is reachable. You yourself, have probably clicked on many calls-to-action and knowing the difference between a bad call and a great one can have a significant impact on your website conversion rates. This article provides 7 insights into how you should design & implement your own calls-to-action (often just abbreviated CTA). Read More» The Number 1 Reason Why You're Not Productive, Even Though You Want To Be
Productivity is something we all strive for. We all want to...
February 16, 2017 1:30 pmPublished by FleurLeave your thoughts Recently, I was having dinner with a friend. He is a small business owner and we were discussing the infamous 'Call-To-Action'. He was going on to say that he doesn't get it. Doesn't get what all the fuss is about. & Doesn't get the difference between forms and call-to-actions. He was very traditional in his approach to making sales and doing business. Not so traditional that he couldn't see the benefits of using technology to make sales, but I think he just enjoyed the more traditional method. So after this conversation it got me thinking about what the specific definition of a call-to-action is. So it...
February 3, 2017 9:49 amPublished by FleurLeave your thoughts Case Study: People turning in the door and walk away? Improve Bounce Rate AND Conversion Rate
To start 2017, Otto and ourselves have been helping quite a few companies with their on page web conversions. Towards the end of 2016 we began helping one of our clients with their home page web conversion while also lowering their bounce rate. We've put this into a case study outlining how we were able to achieve this and the results that came from it. Read More» Sales Strategies of High-Growth Companies
This great article outlines new research on what similarities all high growth companies experience. It defines...
February 2, 2017 10:28 amPublished by FleurLeave your thoughts Quick Question Put your hand up if you have redesigned your home page around your form or call-to-action? Ok, quickly put your hand back down so everyone in your office doesn't think that you've lost your mind. But seriously, I have chatted with many small and medium sized businesses and they all express the same frustrations that online conversion is that one thing that continuously makes their lives difficult. The difficulties of ensuring your form is in the right position, the copywriting is up to scratch, the form isn't too long, the colour of the button is optimised "for clicking", etc...
January 20, 2017 9:41 amPublished by FleurLeave your thoughts How to always win with your Adwords &
Pay-per-Click Campaigns
Google has now well and truly taken over the digital marketing game with their Adwords & PPC options. It's fantastic that marketers now have all of this power and data at their fingertips. Yet, it's difficult to know the best way to take advantage of all this information. This article takes you through methods which can help your organisation improve their PPC campaigns for 2017. Read More» 6 Reasons Why Attracting the Right Online Traffic is Your Top Priority
If your google analytics is always full of the wrong type of traffic then you need...
January 19, 2017 1:56 pmPublished by FleurLeave your thoughts This Post will explain how to improve your PPC campaigns.
I love it when I take a risk, experiment a little bit, and it pays off. Something you took a risk on actually works. That feeling of actually experimenting and then coming away with what you can honestly tell yourself is a success. Not the type of success, where you are satisfied, but the real feeling of success. Entrepreneurs, Business Owners, Top line managers and CEO's all have something in common; they know how it feels when an experiment turns into a success. It's that feeling that keeps us eager to experiment. Now what does this...
January 5, 2017 9:33 amPublished by FleurLeave your thoughts Customer Acquisition Cost: The Only Health Check up your Growing Business Needs
Now that 2017 has begun it's time to have an organisational check up. One of the most important factors in any business check up is your customer acquistion cost, and its surpising how many organisations don't have the figures on these costs. This article takes you through how to determine your customer acquisition cost and why it is so important. Read More» 10 Podcasts Every Business Owner
Should Listen To
Podcasts have become the best way to absorb information in a fast paced, information rich 21st century. So it comes as no surprise...
January 3, 2017 9:10 amPublished by FleurLeave your thoughts Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our...
December 29, 2016 9:24 amPublished by FleurLeave your thoughts Kick Start 2017 by finding out who is visiting your web site without saying hi
After what has seemed like a whirlwind 2016 it's time to catch our thoughts and begin preparing for the year ahead of us, 2017. This a time for celebration, but it is also a time for reflection, as a business owner or manager this means making adjustments from one year to the next. So we invite you to begin 2017 being informed about the future of sales and join us for an informative Volley marketing webinar. Read More» 12 Tips for Dealing with Negative Customer Feedback
Dealing with negatve customer...
December 22, 2016 9:09 amPublished by FleurLeave your thoughts 5 Reasons you Should Feel Bad Not Using Marketing Automation Yet
As 2016 heads into the final quarter, marketing automation has now become a key tool in most organisational toolboxes. However, many small to medium sized organisations have yet to adopt a marketing automation system. This places many organisations at a significant disadvantage moving forward into 2017. For all that have yet to make the leap, these are the 5 things you should be feeling most guilty about. Read More» What is the 80/20 Rule & Why Intelligent People Use It
Last week we touched on the 80/20 rule and how it can be...
