Latest Posts

Otto Insider: What is the Net Promoter Score (NPS)?

March 10, 2016 11:17 am Published by Leave your thoughts   In this week's video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you're interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, please see this page: https://www.sonician.com/en/get-help-check-nps-net-promoter-score  ...

On aligning sales with client’s buying process. On Networking, to target your audience, and how to get leads from LinkedIn. (Weekly Prospector #9 2016))

March 4, 2016 9:16 am Published by Leave your thoughts Otto Insider: Why synchronize your Sales Process with your clients Buying Process In this video we discusss the reasoning behind focusing so heavily on the sales process funnel when using Otto and why we believe in synchronizing the customer buying process with the sales process as closely as possible to create an easy decision for clients. l See the 3:51 min video here» (Link no longer available) 10 Easy Steps That will make you a Master Relationship Builder Not everyone is a naturally born people person, and for those people, networkig events can be daunting. Inc.com has outlined these 10 easy steps which make it...

Turn clients into Ambassadors, Marketing trends and mistakes (Weekly Prospector #8 2016)

February 26, 2016 4:24 pm Published by Leave your thoughts Otto Insider: How to turn Clients into Ambassadors This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned! Watch the Video» (link no longer available) 5 Brilliant ways to Delight Customers, Build Loyalty, and Boost Conversions. This great little article...

Otto Insider: How to turn Clients into Ambassadors

February 26, 2016 9:56 am Published by Leave your thoughts This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned!...

On Lead Scoring. Tools to understand your audience and on the importance of CRM-systems (Weekly Prospector #7 2016)

February 19, 2016 4:19 pm Published by Leave your thoughts Do you use lead scoring? How often do you score your leads? Every time? Every other time? Never? Well, lead scoring isn't exactly the newest method for sales teams to do better, however it is constantly overlooked in its ability to help and qualify your leads. Our Luke Goodwin produced this article on its importance according to his experience and why you should be scoring your leads, too. Read More» Is 2016 the Year of Marketing Automation? This article was recently brought out by CMS Critic and it almost exactly asks the same question, Sonician employee Luke Goodwin raised on our blog a few...

Do you score your leads?

February 18, 2016 4:02 pm Published by 2 Comments I’m going to begin this blog post with a little personal history.  While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail.  Well, I ended up getting a job at a telemarketing call centre.  I have to say it wasn’t exactly what I had in mind but they were the first to get back to me, so I went in for a one day paid trial.  It was quite daunting, all automated, no dialling,...

How valuable is your company as viewed by others? 5 damaging marketing mistakes, 7 insane web-site updates and 10 business growth podcasts for 2016 (Weekly Prospector #6 2016)

February 12, 2016 12:35 pm Published by Leave your thoughts How valuable is your company in other's eyes? Nobody really values your hard work in the trenches. Nor your long hours. Not even your family. But they do value your assets. That goes for clients, buyers, investors and family alike. And they do see a structured sales process where you know your numbers as one such asset. Arguably the most important after the quality of your product. They see value when you know your KPIs. And then not only your margin and your clients' life time worth, but your full client acquisition cost, your conversion rates and your net promoter score. And others are...

Track Net Promoter Score (NPS), Lead Management and LikedIn (Weekly Prospector #5 2016)

February 5, 2016 12:29 pm Published by Leave your thoughts INSIDE REPORT:Track User Satisfaction How to track Net Promoter Score (NPS) This is an explanation provided on the Sonician Knowledgebase web Page detailing what a Net Promoter Score is, how it works and how to calculate it. Read More» Wan't to boost Sales? Answer these leading questions for Lead Management B2B marketers are always questioning if they are developing enough leads. Qualified B2B leads can be difficult for us to attain, which leads towards developing online content. But if online content isn't enough then maybe you need to ask yourself these questions to help boost your lead management. Read More» 3 Unusual Hacks to Dramatically...

On Success, Qualifying Questions, Social Media Marketers and Content Marketing (Weekly Prospector #30 2016)

January 29, 2016 3:24 pm Published by Leave your thoughts 9 Signs You're Successful - even if it doesn't feel like it If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations. According to this article from Entrepreneur, studies shows that success is most often defined as much more than materalistic factors. Click down below to read the signs. Read More» 5 Questions Every Sales Team Should Ask If your sales team has hit a bit of a Mid-Summer slump, then maybe it's time to reevaluate how you are qualifying your leads. This article will take...