Latest Posts

About Net Promoter Score (NPS), Industry Changers and Content Marketing for B2B (Weekly Prospector #4 2016)

January 29, 2016 12:19 pm Published by Leave your thoughts 5 Companies that will be industry changers in 2016. Inc.com has outlined a list of companies to look out for in 2016 in a variety of industries. These companies are predicted by Inc.com to come out as game-changers within emerging industries. Read More» How do I get started with Marketing Automation? Etrigue has developed an in-depth article about integrating marketing automation systems into your business. It provides an easy 6-step to-do list when first adopting a marketing automation system as well as why these 6 steps can help your business. Read More» Content Marketing Tips for B2B Organisations (Video) Many businesses are beginning to experiment...

On Website Trust, Personal Brand, Presentations, Newsletter Open-Rates (Weekly Prospector #29 2016)

January 22, 2016 3:18 pm Published by Leave your thoughts Does Your Website say, 'Trust Me'? It Better. In our highly evolving digital world the customer has many more alternatives to your brand, product or service than ever before. This is why creating a trustworthy website has become so important in facing the customer purchasing process. The website has now overtaken the store front in many points of contact and it has to be treated as such. Here's some quick tips on generating a more trustworthy online store front. Read More» 13 Daily Activities That Will Double the Size of your Personal Brand in 6 Months or Less When was the last time you...

About Marketing Automation, Content Marketing, User Onboarding and No Decisions (Weekly Prospector #3 2016)

January 22, 2016 11:57 am Published by Leave your thoughts 2016 - The Year of Automation As 2016 begins CEO's, business owners and entrepreneurs begin to look for their game changer. What new product will be able to enhance their sales and their profit. Here is an in-depth look into how 2016 could quite possibly become the year of automation for small to medium sized organisations around the world. Read More» 12 Content Marketing Trends that will dominate 2016 (Infographic)   Simpli Learn have put together a fantastic infographic on 12 of the trends that they believe will impact the Content Marketing world in 2016. With companies and blogs becoming more creative in how their...

2016 – The Year of Automation

January 22, 2016 10:24 am Published by 2 Comments Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems...

About Marketing Automation, Social Media, Blogging and Instagram Marketing (Weekly Prospector #2 2016)

January 15, 2016 11:34 am Published by Leave your thoughts A Sneak Peek into what you need in your Marketing Automation Program.   Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. Read More» "5 Trends that will change how Companies use Social Media in 2016" There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Read More» "The Blog Economy - Why...

How would someone else present yourself?

October 21, 2015 12:25 pm Published by Leave your thoughts When you're really into something, you tend to have your set ideas on how to present yourself and your thoughts. Sometimes, it can be really invigorating to see someone else give her view on what you're doing when they may not know much more than what it says on your web-page. Well, even for a web-page, I think most of us are never really fully satisfied with the one we have, and we always wonder how we can make it more clear, more convincing, nicer looking etc. I know that we're not fully satisified by any standard, as we want to...

Brian Tracy, world’s No1 Sales Coach, coming to Stockholm and Helsinki

September 14, 2015 1:04 pm Published by Leave your thoughts World's number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently whether you are a CEO, Salesmanager, sales person, CMO or Sales Coach. Maximize your results and discover: How to stay flexible and adaptive towards changing customer demands. How to recruit new clients, upsell to customers and trigger more referrals. How to maximize dealsize & profitability. Sonician will of course be present...

Conversion, Public Speaking, Productivity, Customer Service (Weekly Prospector #23 2016)

June 10, 2015 2:29 pm Published by Leave your thoughts 13 Surprisingly Effective Tips for Conversion-Oriented Content We have placed this article first within our newsletter this week because it can provide the most value to all the marketers out there. In particular the content marketers who are looking to improve their rates of conversion from using inbound marketing techniques. It is a quite a long read but the 13 tips are worth it. Once you have some time click the link and have a read. Read More» 5 Tips That Will Make You An Incredible Public Speaker We all experience nerves when getting up in front of a room of people to make...

On Digital Marketing, Content marketing, Sales Attributes & Marketing Automation (Weekly Prospector #22 2016)

June 3, 2015 2:21 pm Published by Leave your thoughts 7 Infographics Every Marketer Needs to See Infographics have become a great way to transfer information viusally, especially when it comes to informing people on the benefits or drawbacks of a particular issue. Therefore, infographics have become a key tool in every marketers toolbox. So here are 7 infographics every marketer must see, ranging on topics from content marketing to marketers themselves: See infographics» 3 ways to Supercharge your Content-Marketing Strategy If you're having trouble developing your Content Strategies for 2016 then maybe these 3 tips can boost your inbound performance. Using user-generated content can help your organisation create awesome dividends for your marketing...

Webinar Training in Marketing Automation

May 5, 2015 10:02 am Published by Leave your thoughts Discover how to optimize Otto® with Webinar Training in Marketing Automation Three free training webinars are now available to teach you how to optimize the system; manage the various tools and functions as well as techniques on how to boost activity performance and get tangible results: Otto® Webinar I (via PC) – Introduction/Beginners: Every Friday 2pm–2:45pm Otto® Webinar II (via PC) – Intermediate Level: Every Friday 11am–11:45am Otto® Webinar III – Advanced Level: Every Friday 9am–9:45am For more information and to sign up, please click here: www.sonician.com/en/events...