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July 14, 2017 11:16 am Published by Fleur The Strategic Marketer
from the creators of Otto® Improving Your Lead Generation Online
Recently, we have been discussing the introduction of the GDPR and how it will impact businesses throughout EU. One of the strategies that we have mentioned is that of optimising your online lead generation. This article outlines 6 ways to boost your online lead generation heading into the Summer and beyond. Read more» 7 Tips for crafting an effective Social Media Marketing Strategy
For many organisations now, social media has become a real tool in their marketing toolbox. Creating a successful social media campaign needs to be centered around a strong strategy. This... July 12, 2017 10:00 am Published by Fleur Whenever an email subscriber became less engaged or unsubscribed from your emailing list, it was always a good idea to try and win them back with a Re-Engagement strategy. But now as the GDPR looms over our heads, all businesses need to ensure they have a re-engagement strategy in place. Because once the GDPR kicks in (May 2018), inactive email subscribers may be lost and you may lose the right to continue contacting them for good. This is why throughout 2017, you should be in FULL REENGAGEMENT MODE! Doing what you can to provide loyalty driving content to your customer database.... July 10, 2017 9:43 am Published by Fleur Over the past few weeks we have been discussing and pointing out the upcoming GDPR and it's impact on businesses throughout the EU and abroad. (If you missed our previous article on what the GDPR is and why you need to care, you can reach it here.) One of the key strategies that we have been trying to express to our readers is that, your contact database, CRM, contact list... July 5, 2017 11:10 am Published by Fleur All over the world, there were 65,6 Million people forcibly displaced and over 22,5 Million Refugees. For anyone arriving into a new society there are both individual, humanitarian and societal gains to make newly arrived feel more included, so the inclusion of refugees is very important. Here is a video (transcript below) in which Henrik Rudberg of Sonician is interviewed by representatives from the city of Gothenburg about the Integra-system that Sonician built on top of Otto for the city. Gothenburg itself is a city in which more than 25% are not born there, and 1 in 10 has arrived... June 30, 2017 11:06 am Published by Fleur The Strategic Marketer
from the creators of Otto® Where Should You Put Your Marketing Dollars While on Summer Holidays
Summer holidays, everyone's favourite time to sit back, relax and take in the warm weather. But as CEO's, entrepreneurs and managers all know, trying to scrape some results out of the Summer break is tough. To help you out, we have actually conducted a $2000USD experiment and tested the best digital marketing platforms available and the best thing is, we are letting you guys know the results for free. Click the link below to see which paid digital marketing channel can boost your ROI... June 29, 2017 11:56 am Published by Fleur The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO's & management teams the idea of achieving results away from the office is at the top of the mind when the summer season begins. The question "How can I achieve results while I am out of the office?" Is one that all owners and CEO's find asking themselves as they begin to wrap up their final 1-2 weeks at work. The difficulty in... June 16, 2017 11:00 am Published by Fleur The Strategic Marketer
from the creators of Otto® Achieving Goals: Here's Why you Haven't Achieved Yours Yet
Setting goals can be one of the most difficult skills to learn and teach yourself. The process of setting goals that drive you to pursuing success in different areas of your life can be difficult. This artcile from Brian Tracy outlines what is critical in your own goal setting and tips on how to turn it in the right direction. Read more» 7 Social Media Analytics & Reporting Tips for Becoming a Data Savvy Marketer
Marketers these days are facing an enormous list of data and metrics that need... June 16, 2017 9:56 am Published by Fleur We're in for a treat. We've got these words from the top sales and leadership guru in the world, Brian Tracy. True, we can publish them if we'll also tell you he's coming to Stockholm, October 6-7, 2017, but that just makes us excited as we'll absolutely go ourselves, so hope to meet you there, too! Listen to what he has to say about why you haven't achieved all goals yet: Simply put, successful people are goal-setters. Goal-setting applies to every area of our lives. We set goals for our careers, relationships, families, finances, etc. Our ultimate goals, however, set the course... June 2, 2017 10:51 am Published by Fleur The Strategic Marketer
from the creators of Otto® If You Love Marketing & Sales, You can Now get in Early in the Marketing Software World
As a long-term reader of the Strategic Marketer, you know we don't talk that much of ourselves, but we're very excited as Sonician has just launched on a new journey: We now want to welcome you, not only as a reader, a potential client or partner, but really onboard as a joint share-holder! After initial funding from the Vidici fund, the Business Angel Network of Gothenburg and ourselves as Founders, we are now extending our 2nd round of... May 19, 2017 10:44 am Published by Fleur The Strategic Marketer
from the creators of Otto® 8 GDPR Questions You Need to Ask Yourself (Infographic)
It doesn't matter what department you are involved in within an organisation, most likely you will be handling some sort of personal data. Because of this, the GDPR is a significant legislation which is going to have far reaching effects. This infographic from the team here at Sonician outlines 8 questions you need the answer to and begin asking of your organisation.
Read more» The Top 8 Digital Trends to Watch in 2017
As more and more organisations see the importance of 'going digital', digital trends have become a...