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May 19, 2017 9:17 am Published by Fleur The GDPR is only a few months away and if you haven't begun questioning your organisation's data handling methods, it's time to begin. If you're unsure of What GDPR is, then see our recent blog post about it here. The GDPR isn't far away and a number of organisations need to ask themselves serious questions about their data and their customer acquisition strategies. The below questions would be a good place to start.
1. When is the GDPR Coming Into Effect?
The GDPR has already been approved and will move into legislation in May, 2018. Meaning, following this date your organisation can (and... May 9, 2017 10:38 am Published by Fleur The Strategic Marketer
from the creators of Otto® What is GDPR & Why Should You Worry?
If you were (or were not) aware, the GDPR is rolling into legislation a little over 12 months from now on the 28th of May, 2018. If you haven't been paying too much attention to legislation in this area, be sure you read this blog post, because the GDPR will be affecting all businesses within the EU as well as organisations wanting to do business with EU companies, so there will be stuff you MUST do. Luckily, there are also some opportunities you don't want to stay... April 26, 2017 8:38 pm Published by Fleur The GDPR (General Data Protection Regulation) has finally been passed by the EU parliament in April 2016 and it will become enforceable on the 25th of May, 2018. That's all well and good, but what is it and how is it going to affect how you do business?
What is GDPR?
The GDPR is a new legislation passed by the EU Parliament and replaces the Data Protection Directive of 1995 of EU, and national privacy protection acts (like e.g. Personuppgiftslagen, PUL, in Sweden). The purpose of this is to help synchronize varying data protection laws across Europe with the ultimate aim to protect... April 12, 2017 10:31 am Published by Fleur The Strategic Marketer
from the creators of Otto® Lead Nurturing & The 'Forgetting Curve'
Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work life, this article can help you understand how to maximise your results. By helping you understand how people/customers understand and retain new information can influence your future lead nurturing campaigns. Read more» 5 Steps to Successful Audience Targeting in Online Ad Campaigns
Being... March 31, 2017 10:24 am Published by Fleur The Strategic Marketer
from the creators of Otto® Lessons from the B2B Marketing Expo London
This week some members of the Sonician team jumped on a plane and headed over to London for the B2B Marketing Expo. We discovered there was a sense of urgency by B2B marketers to find solutions to changes in how customers begin their buying process, and the challenges keeping up with the digital transformation. In this blog post we go through some of the key trends from the B2B Marketing Expo. Read more» Rule the Room: 5 Tips for Facilitating Meetings That Generate Results
As a manager of a sales or... March 31, 2017 10:17 am Published by Fleur
This week, members of the Sonician team headed over to London to exhibit at the annual B2B Marketing Expo, at the Excel in London.
Once we heard about this event we thought it was an unmissable opportunity for us to go and show off Otto & Volley Marketing as well as bring back some of the exciting developments in the B2B marketing world. What we really were looking to accomplish was to find UK partners as we are looking to launch both Otto & Volley Marketing in the UK in June, 2017. Looking back at the experience, we definitely didn't believe... March 17, 2017 10:15 am Published by Fleur 5 Habits of Highly Organized People
Do you often find yourself thinking about how you wish you could be more organized? One of those people who has everything finished, on time, every time without breaking a sweat? Well, this article outlines 5 of their daily habits and how you can integrate them into your daily routine, so you can also become an organized super human. Read More» The B2B Marketing Expo in London coming up!
Sonician is off to London from the 28th-29th of March to exhibit at the B2B Marketing Expo in London! We are extremely excited about this and we are looking... March 17, 2017 9:26 am Published by Fleur
Sonician is off to exhibit at the B2B Marketing Expo in London 27th-28th of March, and we'd love to meet you there!
Excitement is really beginning to build and anticipation is in overload as it is now less than 2 weeks until Sonician heads off to London for the B2B Marketing Expo at the Excel Convention Centre in London. The B2B Marketing Expo is hosted by the Prysm Group which is the biggest independent event organiser in the UK. They have been hosting and organising events since 2001 and since then have blossomed into organising some of the best and biggest events... March 3, 2017 10:08 am Published by Fleur How To Use Google Analytics to Improve Your Online Customer Experience
How is your online customer experience? Have you tried putting your potential customer shoes on and sat down for an evening to deal with your website? How was your experience? How would you improve it? Data is becoming more widely available however the percentage of businesses using data to their benefit is small. This article shows you how you can use your online data to improve your customer experience and more importantly improve your sales, customer retention rate and up-selling. Read More» 7 Habits of Highly Connected People
Have you ever met someone... March 2, 2017 4:53 pm Published by Fleur If you're not using your Google Analytics to improve your customer experience, you're not doing it right. Google Analytics has been all about using data to improve your website for...