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January 23, 2015 2:51 pm Published by Fleur 12 Tips for Dealing with Negative Customer Feedback
Dealing with negative customer feedback can be embarassing and uncomfortable. Making sure you don't come off as a know-it-all and having a balanced conversation between both parties is key. Here are 12 tips for coming to terms with the negative feedback and how to approach it in a constructive and positive manner. Read More» Use These 10 Words to Get What You Want
We all use words to achieve a wide variety of tasks everyday to a varying degree of success. Being able to control the words which we use everday to a greater level of... January 17, 2015 2:38 pm Published by Fleur The key factor to happy, healthy customer relationships
Money is not the only value of a company. Creating an atmosphere which creates a positive collective reaction amongst your customers is also valuable. This also has a direct cash flow impact at the other end. How you treat your customers, their wishes and needs directly impact how your business is succeeding. Read below the key tips to help create an atmosphere of positive & happy customers, from entrepreneur.com Read More» How Marketing Automation can boost your marketing while you are enjoying your vacation
If you're like me then you can't wait to head on to... January 6, 2015 3:14 pm Published by Fleur Survey Questions to Implement Value-Based Pricing
Two weeks ago we wrote an article detailing why you should and how to implement a value-based pricing strategy. In this article we provide examples on how to survey which products and services your ideal customer persona's will value most in your organisation. As an example we have created a survey we kindly ask our readers to complete to help us determine which marketing automation features provides the most value, Click Here to complete the survey and below to read the article: Read More» The Power of Emoji's in Marketing and How to use them Efficiently with... January 1, 2015 2:58 pm Published by Fleur How to Implement Value-Based Pricing
A Value-Based Pricing strategy is all about ensuring your customer value their purchase. Using it as a pricing strategy enables a brand to be able to get to know what their customers value, and using this to determine your pricing helps in providing this value. In this article we go into detail on how you can implement such a pricing strategy yourselves. Read More» This is what Happens when Employees Find Meaning at Work
Finding meaning at work has been promoted as something all employees should strive for. However is it a necessity to ensure your employees find meaning... July 8, 2014 3:03 pm Published by Fleur How This Digital Agency Drives Revenue from Social Media (and How You Can Too)
This is a great Case Study from Buffer about a Digital Marketing start-up in the UK and how they have been using Social Media. This start-up has been using social media to push the revenue for their customers with 90% of customers staying on board with the agency. The Case Study provides insight in to their approach to not only approaching their clients but on how they approach the social media platforms as marketing channels. Read More» Bonnier's Sales Process and Experience with Otto (Video 1:39)
Recently, we had interviewed... April 15, 2014 10:16 am Published by Fleur How many times haven't you wished for the possibilities to make something happen to the ones visiting a web-page? With re-marketing, you can show them banner-ads, and if they fill out a form, it's easy, but if it's about contacts you already know? Could you make something special happen only to those who e.g. clicks on a link to see their quote from you on-line? Or something about that new product you have? Well, you can actually trigger things like these, and a lot more, see more in this article: https://www.sonician.com/support/knowledgebase/371/Trigger-actions-How-to-only-send-a-Marketing-Automation-Sequence-to-someone-who-clicks-a-link.html... December 16, 2013 10:10 am Published by Fleur Did you manage to execute all the marketing activities this year?
If not, we have a sound investment proposition for 2014: Why not apply the 80/20-rule to maximize your marketing activities?
Utilize an experienced marketer who can produce 80% output with only 20% input You can now rent a B2B marketing professional equipped with one of the leading marketing automation systems on the market: Otto®, and who is an expert in lead generation, marketing automation, web and social media marketing i.e. Google Adwords/Twitter/Linkedin/Facebook etc. The sole purpose will be to generate qualified leads and find new prospects! The cost may surprise you:
https://www.sonician.com/sv/rent-a-marketer... October 3, 2013 9:46 am Published by Fleur We are happy to announce a partnership with EuroContactPool to be able to help our clients get contact information, e-mail and phone numbers, to their respective target B2B audiences in many countries in Europe: You can now buy phone and e-mail information to select targets
E-mail marketing will often demand having e-mail data also on contacts who are not yet in your scope, and this is where the partnership with EuroContactPool comes handy. They keep an up to date record of managers of different kinds in businesses around Europe, and now, Sonician will be able to help you get the addresses you'll... September 16, 2013 9:40 am Published by Fleur Sonician is pleased to announce that it has taken over development, operations environment and key staff of 23gears, and can thus guarantee further support and operations for 23gears clients. 23gears clients, please contact:
Mats Stålnacke, +46 31 31 34 946 For information about the transfer please contact:
Henrik Rudberg, +46 31 31 31 514 Steve Cook, +46 70 313 26 31... September 5, 2013 9:25 am Published by Fleur Many new features are implemented to make it even easier to keep contact and the user interface is made even easier to work with: Interactive Tutorial: You'll now get a step-by-step instruction interactively on each page in Otto to get suggestions and make it easy to get going.
Super efficient Meeting-booking: You can now set up Outlook/Google Calendar/iPhone Meetings directly from the contact-view.
Contacts: You can now use 10 custom fields for your own variables. These fields can be targeted when doing a specific search
E-mails: Image and File Manager – You can now upload images and files from your desktop directly to Otto to...