Categories for Newsletters
September 23, 2016 1:43 pm Published by Fleur Lead Nurturing & The 'Forgetting Curve'
Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work life, this article can help you understand how to maximise your results. By helping you understand how people/customers understand and retain new information can influence your future lead nurturing campaigns. Read More» How to use Youtube Correctly for your Business
Youtube is the worlds second most searched website behind... September 16, 2016 1:37 pm Published by Fleur Why Use Lead Nurturing & The Psychology Behind It (Video)
Lead Nurturing has been able to adapt to the modern digital world but the psychology behind it very much has its roots in the past. The reasons for using lead nurturing are very much based on science and therefore it is quite proven. This video explains why you should be using lead nurturing in your sales strategies and the psychology behind why it works. See video (3:22)» 20 Habits of Unsuccessful & Ineffective Leaders
If suddenly after the Summer you have found yourself in a leadership role or you are a leader and don't... September 9, 2016 1:26 pm Published by Fleur 5 Reasons you Should Feel Bad You're Not Using Marketing Automation Yet
As 2016 heads into the final quarter, marketing automation has now become a key tool in most organisational toolboxes. However, many small to medium sized organisations have yet to adopt a marketing automation system. This places many organisations at a significant disadvantage moving forward into 2017. For all that have yet to make the leap, these are the 5 things you should be feeling most guilty about. Read More» Facebook Split Testing: How to make your ads Better If you have the time this article is fantastic at explaining how to get ahead... September 2, 2016 1:19 pm Published by Fleur 3 Reasons Why Lead Segmentation Works Wonders
This article takes you through why lead segmentation shouldn't be ignored when it comes to using email as a marketing tool. Sending the same email to the same leads can have a hugely negative impact on your email marketing & sales pipeline. Ensuring you're not sending the same messages to CEOs that you're sending to interns is important and this article will show why it is so important to your organisation. Click the link to read: Read More» How to consistently accelerate Buying Decisions to shorten Sales Cycles
This happens to all salespeople, you've sent the proposal &... August 26, 2016 1:02 pm Published by Fleur Case Study on using Marketing Automation by the Competence Institute
CEO & Founder of the Competence Institute, Niko Fastman, spared some time to describe his experiences with marketing automation. How his organisation uses email marketing & marketing automation and their methods on growth. If you're thinking about adopting a marketing automation system, click the link to watch the case study to get an idea on how it has helped other organisations. Read More» How to Improve Your LinkedIn Profile and Presence [Infographic]
You have only a few seconds to make a good impression with your LinkedIn profile. Here's how to create a profile that... August 19, 2016 12:48 pm Published by Fleur Why you need to become a conversion rate optimization wizard
If you’ve ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you’ve just performed magic. Conversion Rate Optimization is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. Find out more about becoming a conversion wizard by clicking the link below: Read More» 3 Ways to overcome the Fear of Speaking out At Work
Have you encountered anxiety when trying to communicate how you feel on certain issues to your superior, whether it be a... August 12, 2016 12:34 pm Published by Fleur When You Say You Need to Quit Social Media Everyone Rolls Their Eyes
We all every now and then think we are using social media way too much. But while we are saying that everyone around us is thinking, not this again. This article from Entrepreneur takes you through 6 methods of managing your time across your account better rather than shutting them down completely. Read More» Why Marketing Automation is Perfect for Startups
MYTH: Marketing Automation is only reserved for large organisations with huge marketing & sales departments. This statement would have been true 5 years ago but not anymore. Marketing Automation has... May 27, 2016 2:15 pm Published by Fleur 8 Ways to Build Credibility & Trust with Content Marketing
There is a risk that you will be overlooked or that no one will take you seriously if you don't have any credibility in your marketing . This article from a blog on the TopRank has some really good advice to preventing this. Click the link below to see tips on how you can create value in your marketing and approach your target audience in a way that creates that trust. Read More» How does CRM Help in Sales? Using a CRM (Customer Relationship Management) system has become common place amongst large organisations. However... May 20, 2016 2:10 pm Published by Fleur How to Survive Mass Email Mistakes & Typos
If you have ever sent an email only to realise you've made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it's a mass email or newsletter, so have a read over this article and see how you can overcome these mistakes. Read More» < A Sneak Peek into What Features You Need in A Marketing Automation Program With the growing popularity of Marketing Automation in small-medium sized organisations, it is now... May 13, 2016 2:04 pm Published by Fleur Social Media Acronyms That All Marketers Should Know
This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all of the new acronyms. So here is a definitive list all marketers should know! Read More» 7 Phrases That Will Make Your Day More Positive & Productive We found this article was a breath of fresh air. The day-to-day grind can sometimes become quite overwhelming. This happens to the... 