Categories for Newsletters
December 2, 2016 3:28 pm Published by Fleur How Volley Marketing Works (Infographic)
Recently we have launched a new service which changes the way that B2B sales will be conducted. We have been receving a lot of questions about how it works and its impact on an organisations sales process. So we put together this little infographic to explain how the volley marketing works. Read More» 3 Ways to Breathe Life into Trade Shows with Digital Marketing
2017 is just around the corner and that means many organisations should be organsing their trade show calendar for the upcoming year. Many organisations seem to enter trade show with extremely high expectations and then... November 25, 2016 3:18 pm Published by Fleur Science of Buying
As a sales person you need to be able to communicate a convincing message to your prospects. Hopefully this message will be understood and then applied by your prospects which would in turn lead to them buying and a sale for you. However, many sales people don't change or alter how they communicate their message depending on how a prospect learns. Learning is key within the sales process, because of this we have looked into the science of how people learn. Fascinating stuff and it will help you with your sales. Read More» 15 Bulletproof Strategies to Achieve your Goals
As... November 18, 2016 3:06 pm Published by Fleur Benefits of Using A CRM System to Outsmart the End of year Sales Countdown
We can almost hear those christmas bells ringing as the year begins to wind down. But for Sales managers the wind down usually becomes a wind up as you rush to wrap up and close deals. This article provides a cheat sheet on using a CRM system to prioritise the prospects most ready to buy & motivate your sales team to success! Read More» Harvard Business Review LinkedIn Invitation & Podcast on "What the World's Best CEO's have in Common"
For one of our articles this week we thought we... November 11, 2016 2:53 pm Published by Fleur Sales or Marketing? Who's to Blame for B2B Inbound Marketing Conversion rates that SUCK!
Are you team sales or team marketing? It all depends on which background you come from but it can be difficult to determine who's to blame when your B2B inbound conversion rates are not cutting it. This article provides some great insight on what you NEED to do to get your sales and marketing teams working together to change those conversion rates from ones that suck... November 4, 2016 2:43 pm Published by Fleur What is Volley Marketing & Why Successful Companies can't Get Enough
Ever since Google Analytics has removed the ability to view the IP addresses from your web-visitors from it's functionality, B2B companies have been struggling to find an online replacement. All the while successful companies have been able to pivot towards a new form of marketing called 'Volley Marketing'. This article outlines what it is & why a select few companies have been trying to keep it a secret: Read More» 3 Essential Actions in Approaching a Whale of a Prospect
We all know about a whale of a prospect, a prospect which makes... October 28, 2016 2:37 pm Published by Fleur How to Take Control of Your Website Visitors & Empower Your Sales
We decided to place this article at the top of this week's newsletter because of the value it can provide the reader. If you see gathering website leads and applying real life business intelligence to your google analytics data as a weakness for either yourself or your business then this is a must read. Click the link to read through how to take control of your sales online & share it with your sales & marketing teams because of the tips which can be put into practice straight away. Read More» 6... October 21, 2016 2:29 pm Published by Fleur Why Believing These 5 Marketing Automation Myths Makes You A Rookie
Because of marketing automation's meteoric rise, there have been plenty of rumour and false-truths which have been misinterpreted. So we set out to discuss some of the most common myths about using a marketing automation system. If you've ever heard something from a 'friend of a friend' about marketing automation, read this article just to double check your facts. Read More» 6 Things Sales Professionals Should Never Do
If you're in sales, sometimes you can develop some habits which you don't realise are actually affecting your bottom line. This article comes from Brian... October 14, 2016 2:19 pm Published by Fleur What is the 80/20 Rule & Why Intelligent People Use It
Last week we touched on the 80/20 rule and how it can be used for time management. This week we have taken another step and gone into depth on the history of the rule and what it actually is. This article also explains why the 80/20 rule is such a respected and widely used rule for successful entrepreneurs, organised individuals and highly intelligent people. Click the link and read the article to learn how to apply the rule yourself. Read More» 4 Tips to Maximize Social Media for B2B Marketing
The old rule that... October 7, 2016 2:02 pm Published by Fleur Case Study on Using Otto in the Event-business by Bergendal Hotel & Conferences
We were recently lucky enough to get some time with Jeanette Tillberg and Sara Wottke-Haque from the Sales and Marketing team from Bergendal Hotel & Conferences on their experience with using Otto, marketing automation. Beregendal has been using Otto for quite some time now and to much success, in the video they briefly explain how they use the system in their day-to-day activities. Click the link to find out more. Read More» 5 Ways to Create Proposals that Close Deals
Going back to the same sales proposal you have been using for... September 30, 2016 1:51 pm Published by Fleur Why Email Marketing is the Secret Ingredient
For many organisations, email plays a key role in generating and nurturing relationships with both suppliers and customers. But in a marketing sense, email seems to have been somewhat forgotten behind all of the social media platforms and the emergence of SEO. However, it should be quite the contrary. The statistics reveal email marketing provides more results than any other platform or communication channel. Click the link to find out if very targeted email marketing is the secret ingredient you're missing. Read More» 7 Habits of Masterful Managers who Coach their Teams to Success
Managing a team... 