Categories for Newsletters
February 26, 2016 4:24 pm Published by Fleur Otto Insider: How to turn Clients into Ambassadors
This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned! Watch the Video» (link no longer available) 5 Brilliant ways to Delight Customers, Build Loyalty, and Boost Conversions. This great little article... February 19, 2016 4:19 pm Published by Fleur Do you use lead scoring?
How often do you score your leads? Every time? Every other time? Never? Well, lead scoring isn't exactly the newest method for sales teams to do better, however it is constantly overlooked in its ability to help and qualify your leads. Our Luke Goodwin produced this article on its importance according to his experience and why you should be scoring your leads, too. Read More» Is 2016 the Year of Marketing Automation? This article was recently brought out by CMS Critic and it almost exactly asks the same question, Sonician employee Luke Goodwin raised on our blog a few... February 12, 2016 12:35 pm Published by Fleur How valuable is your company in other's eyes?
Nobody really values your hard work in the trenches. Nor your long hours. Not even your family. But they do value your assets. That goes for clients, buyers, investors and family alike. And they do see a structured sales process where you know your numbers as one such asset. Arguably the most important after the quality of your product. They see value when you know your KPIs. And then not only your margin and your clients' life time worth, but your full client acquisition cost, your conversion rates and your net promoter score. And others are... February 5, 2016 12:29 pm Published by Fleur INSIDE REPORT:Track User Satisfaction
How to track Net Promoter Score (NPS) This is an explanation provided on the Sonician Knowledgebase web Page detailing what a Net Promoter Score is, how it works and how to calculate it. Read More» Wan't to boost Sales? Answer these leading questions for Lead Management B2B marketers are always questioning if they are developing enough leads. Qualified B2B leads can be difficult for us to attain, which leads towards developing online content. But if online content isn't enough then maybe you need to ask yourself these questions to help boost your lead management. Read More» 3 Unusual Hacks to Dramatically... January 29, 2016 3:24 pm Published by Fleur 9 Signs You're Successful - even if it doesn't feel like it
If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations. According to this article from Entrepreneur, studies shows that success is most often defined as much more than materalistic factors. Click down below to read the signs. Read More» 5 Questions Every Sales Team Should Ask
If your sales team has hit a bit of a Mid-Summer slump, then maybe it's time to reevaluate how you are qualifying your leads. This article will take... January 29, 2016 12:19 pm Published by Fleur 5 Companies that will be industry changers in 2016. Inc.com has outlined a list of companies to look out for in 2016 in a variety of industries. These companies are predicted by Inc.com to come out as game-changers within emerging industries. Read More» How do I get started with Marketing Automation? Etrigue has developed an in-depth article about integrating marketing automation systems into your business. It provides an easy 6-step to-do list when first adopting a marketing automation system as well as why these 6 steps can help your business. Read More» Content Marketing Tips for B2B Organisations (Video)
Many businesses are beginning to experiment... January 22, 2016 3:18 pm Published by Fleur Does Your Website say, 'Trust Me'? It Better.
In our highly evolving digital world the customer has many more alternatives to your brand, product or service than ever before. This is why creating a trustworthy website has become so important in facing the customer purchasing process. The website has now overtaken the store front in many points of contact and it has to be treated as such. Here's some quick tips on generating a more trustworthy online store front. Read More» 13 Daily Activities That Will Double the Size of your Personal Brand in 6 Months or Less
When was the last time you... January 22, 2016 11:57 am Published by Fleur 2016 - The Year of Automation
As 2016 begins CEO's, business owners and entrepreneurs begin to look for their game changer. What new product will be able to enhance their sales and their profit. Here is an in-depth look into how 2016 could quite possibly become the year of automation for small to medium sized organisations around the world.
Read More» 12 Content Marketing Trends that will dominate 2016 (Infographic)
Simpli Learn have put together a fantastic infographic on 12 of the trends that they believe will impact the Content Marketing world in 2016. With companies and blogs becoming more creative in how their... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... January 15, 2016 11:34 am Published by Fleur A Sneak Peek into what you need in your Marketing Automation Program. Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. Read More» "5 Trends that will change how Companies use Social Media in 2016" There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Read More» "The Blog Economy - Why... 