Categories for Newsletters
May 6, 2016 1:54 pm Published by Fleur 3 Exponentially Better Alternatives to Banner Advertising
As outlined in this article the click through ratio of website banners are falling to a ridiculously low ratio of only 0.06%. This is quite significantly low, and a low-water mark the majority of companies are choosing to ignore. This article from Inc provides 3 alternatives to banner advetising to help you think outside the box. Read More» 3 Ways Otto can Kick-Start your Social Media Campaigns before Summer! Marketing Automation has been heating up all this year! It has many uses, but in this article our Luke Goodwin takes you through how Marketing Automation and Otto... April 29, 2016 1:47 pm Published by Fleur 7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming. See the presentation» 8 Common Ways Small Businesses Waste Money Marketing Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list. Read... April 22, 2016 10:41 am Published by Fleur 7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming. See the presentation» 8 Common Ways Small Businesses Waste Money Marketing Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list. Read... April 15, 2016 10:22 am Published by Fleur How to Use Twitter to Create Relationships for Business Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. This article from Live Chat Inc is a step in the right direction. Check it out below: Read More»
5 Successful Companies that you wouldn't believe use Marketing Automation Marketing Automation has become 'the' trend for marketers in 2016 in all of Business to Business and much of... April 8, 2016 10:19 am Published by Fleur Otto Insider: Using Otto for lead Scoring
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. See the Video (2:40)» 10 Essential Habits of highly optimistic & positive people: Lessons for 2016 This article is focused upon personal growth. From the people over at Inc it details some tips and tricks on how to maintain positivity even when things seem to be taking a turn for the worse.... April 1, 2016 10:13 am Published by Fleur What is Marketing Automation? This week we tried PowToon
This week we attempted something a little bit different. We thought we would experiment using PowToon the business presentation software. We set out to see if we could create a Marketing Automation video in 1 day, and this is the result! By the way we have no affiliation with PowToon. Click the link below to see our results. See the Video (1:29)» This April, receive a marketing automation certification for free with every new Otto® User! NO April
Fool's Joke 5 Signs that you've Lost Momentum in your Business Have you been focusing on one particular project?... March 24, 2016 10:08 am Published by Fleur Otto Insider: What is Lead Scoring?
Last week, we wen't through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See the Video (2:07) (link no longer available)» Branding in the age of Social Media. Developing your brand through Social Media and creating content to spread across a variety of platforms has become the norm. This article from Harvard Business Review argues that branding through social media isn't what... March 18, 2016 9:32 am Published by Fleur Otto Insider: How Otto can help to track your Net Promoter Score (NPS)?
Last week, we talked about what NPS really is and how you can use it. In this video we touch on how using Otto can help you determine your Net Promoter Score (NPS). We go into Otto and provide an example of how it can be implemented as well as how to organise the results. We encourage everyone to try the NPS for your own organisation to determine your overall customer satisfaction. See video (3:21 min)»
(link no longer available) 7 Digital Marketing Predictions You Need To Keep Your Eye... March 11, 2016 9:26 am Published by Fleur Otto Insider: What is the Net Promoter Score? In this Otto Insider we explain what the Net Promoter Score is and why it is important to your organisation. The NPS is not only an alternative method to traidtional customer satisfaction research, but also very powerful in the way it is boiled down to a simple Key Performance Indicator of your Word-of-Mouth clout; On how much your business gets traction from existing clients. In addition, it is even rather easy to ask and measure which means all organisations, big and small should be able to implement it easily, which we'll get back... March 4, 2016 9:16 am Published by Fleur Otto Insider: Why synchronize your Sales Process with your clients Buying Process
In this video we discusss the reasoning behind focusing so heavily on the sales process funnel when using Otto and why we believe in synchronizing the customer buying process with the sales process as closely as possible to create an easy decision for clients.
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See the 3:51 min video here» (Link no longer available) 10 Easy Steps That will make you a Master Relationship Builder Not everyone is a naturally born people person, and for those people, networkig events can be daunting. Inc.com has outlined these 10 easy steps which make it... 