Categories for Marketing Automation
June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... June 10, 2016 12:59 am Published by Fleur Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk
It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To... June 2, 2016 1:34 pm Published by Fleur It's had some time to settle in. It's grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won't work with this new phenomenon. The world is transitioning towards automation, not just within the marketing world but in every facet. Grocery stores are moving towards self-serve checkouts,financial analysis is becoming more reliant upon computers, and robots have begun infiltrating medical procedures. So having automated online marketing isn't that big of a deal once its put that way. Using automation to send emails & messages... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... April 14, 2016 1:23 pm Published by Fleur It works in B2B... April 7, 2016 4:19 pm Published by Fleur In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family.... April 6, 2016 12:20 pm Published by Fleur It has been growing like wildfire! Is Marketing Automation something for you?
Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has significantly increased. It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers.
But what's the verdict?
What are the results of marketing automation for these organisations? Well, we have collected a number of... March 31, 2016 4:13 pm Published by Fleur For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation!
P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!... March 30, 2016 10:47 am Published by Fleur Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference. During his time there he met with Niko Fastman, the man behind topthinkers.org. He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto... 