Tag Archive: marketing-automation
May 20, 2016 2:10 pm
Published by Fleur
How to Survive Mass Email Mistakes & Typos
If you have ever sent an email only to realise you've made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it's a mass email or newsletter, so have a read over this article and see how you can overcome these mistakes.
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A Sneak Peek into What Features You Need in A Marketing Automation Program
With the growing popularity of Marketing Automation in small-medium sized organisations, it is now...
May 13, 2016 2:04 pm
Published by Fleur
Social Media Acronyms That All Marketers Should Know
This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all of the new acronyms. So here is a definitive list all marketers should know!
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7 Phrases That Will Make Your Day More Positive & Productive
We found this article was a breath of fresh air. The day-to-day grind can sometimes become quite overwhelming. This happens to the...
May 13, 2016 8:58 am
Published by Fleur
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation?
The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when...
May 3, 2016 2:16 pm
Published by Fleur
Photo Credit: A Guy Taking Photos
Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days .
So how do you break-through to the crowd?
Having Otto on your side can be the little cheat code you’ve been looking for.
So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather:
Segmenting your Leads
No one pays attention to a general message.
I know I don’t.
Otto allows you to segment your leads and then create specific messages to particular contacts based on their...
April 29, 2016 1:47 pm
Published by Fleur
7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming.
See the presentation»
8 Common Ways Small Businesses Waste Money Marketing
Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list.
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April 26, 2016 10:57 am
Published by Fleur
If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers.
I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing...
April 22, 2016 10:41 am
Published by Fleur
7 Marketing Automation Facts & Stats
Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming.
See the presentation»
8 Common Ways Small Businesses Waste Money Marketing
Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list.
Read...
April 15, 2016 10:22 am
Published by Fleur
How to Use Twitter to Create Relationships for Business
Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. This article from Live Chat Inc is a step in the right direction. Check it out below:
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5 Successful Companies that you wouldn't believe use Marketing Automation
Marketing Automation has become 'the' trend for marketers in 2016 in all of Business to Business and much of...
April 14, 2016 1:23 pm
Published by Fleur
It works in B2B...
April 8, 2016 10:19 am
Published by Fleur
Otto Insider: Using Otto for lead Scoring
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline.
See the Video (2:40)»
10 Essential Habits of highly optimistic & positive people: Lessons for 2016
This article is focused upon personal growth. From the people over at Inc it details some tips and tricks on how to maintain positivity even when things seem to be taking a turn for the worse....
