Tag Archive: marketing-automation

Do you score your leads?

February 18, 2016 4:02 pm Published by 2 Comments I’m going to begin this blog post with a little personal history.  While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail.  Well, I ended up getting a job at a telemarketing call centre.  I have to say it wasn’t exactly what I had in mind but they were the first to get back to me, so I went in for a one day paid trial.  It was quite daunting, all automated, no dialling,...

About Net Promoter Score (NPS), Industry Changers and Content Marketing for B2B (Weekly Prospector #4 2016)

January 29, 2016 12:19 pm Published by Leave your thoughts 5 Companies that will be industry changers in 2016. Inc.com has outlined a list of companies to look out for in 2016 in a variety of industries. These companies are predicted by Inc.com to come out as game-changers within emerging industries. Read More» How do I get started with Marketing Automation? Etrigue has developed an in-depth article about integrating marketing automation systems into your business. It provides an easy 6-step to-do list when first adopting a marketing automation system as well as why these 6 steps can help your business. Read More» Content Marketing Tips for B2B Organisations (Video) Many businesses are beginning to experiment...

About Marketing Automation, Content Marketing, User Onboarding and No Decisions (Weekly Prospector #3 2016)

January 22, 2016 11:57 am Published by Leave your thoughts 2016 - The Year of Automation As 2016 begins CEO's, business owners and entrepreneurs begin to look for their game changer. What new product will be able to enhance their sales and their profit. Here is an in-depth look into how 2016 could quite possibly become the year of automation for small to medium sized organisations around the world. Read More» 12 Content Marketing Trends that will dominate 2016 (Infographic)   Simpli Learn have put together a fantastic infographic on 12 of the trends that they believe will impact the Content Marketing world in 2016. With companies and blogs becoming more creative in how their...

2016 – The Year of Automation

January 22, 2016 10:24 am Published by 2 Comments Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems...

About Marketing Automation, Social Media, Blogging and Instagram Marketing (Weekly Prospector #2 2016)

January 15, 2016 11:34 am Published by Leave your thoughts A Sneak Peek into what you need in your Marketing Automation Program.   Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. Read More» "5 Trends that will change how Companies use Social Media in 2016" There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Read More» "The Blog Economy - Why...

On Digital Marketing, Content marketing, Sales Attributes & Marketing Automation (Weekly Prospector #22 2016)

June 3, 2015 2:21 pm Published by Leave your thoughts 7 Infographics Every Marketer Needs to See Infographics have become a great way to transfer information viusally, especially when it comes to informing people on the benefits or drawbacks of a particular issue. Therefore, infographics have become a key tool in every marketers toolbox. So here are 7 infographics every marketer must see, ranging on topics from content marketing to marketers themselves: See infographics» 3 ways to Supercharge your Content-Marketing Strategy If you're having trouble developing your Content Strategies for 2016 then maybe these 3 tips can boost your inbound performance. Using user-generated content can help your organisation create awesome dividends for your marketing...

Webinar Training in Marketing Automation

May 5, 2015 10:02 am Published by Leave your thoughts Discover how to optimize Otto® with Webinar Training in Marketing Automation Three free training webinars are now available to teach you how to optimize the system; manage the various tools and functions as well as techniques on how to boost activity performance and get tangible results: Otto® Webinar I (via PC) – Introduction/Beginners: Every Friday 2pm–2:45pm Otto® Webinar II (via PC) – Intermediate Level: Every Friday 11am–11:45am Otto® Webinar III – Advanced Level: Every Friday 9am–9:45am For more information and to sign up, please click here: www.sonician.com/en/events...

On negative feedback, 10 magic words, impact of MA and old school tactics (Weekly Prospector #25 2016)

January 23, 2015 2:51 pm Published by Leave your thoughts 12 Tips for Dealing with Negative Customer Feedback Dealing with negative customer feedback can be embarassing and uncomfortable. Making sure you don't come off as a know-it-all and having a balanced conversation between both parties is key. Here are 12 tips for coming to terms with the negative feedback and how to approach it in a constructive and positive manner. Read More» Use These 10 Words to Get What You Want We all use words to achieve a wide variety of tasks everyday to a varying degree of success. Being able to control the words which we use everday to a greater level of...

Become an owner, on Customer Relationships, Bully Bosses, Creativity & Marketing Automation (Weekly Prospector #24 2016)

January 17, 2015 2:38 pm Published by Leave your thoughts The key factor to happy, healthy customer relationships Money is not the only value of a company. Creating an atmosphere which creates a positive collective reaction amongst your customers is also valuable. This also has a direct cash flow impact at the other end. How you treat your customers, their wishes and needs directly impact how your business is succeeding. Read below the key tips to help create an atmosphere of positive & happy customers, from entrepreneur.com Read More» How Marketing Automation can boost your marketing while you are enjoying your vacation If you're like me then you can't wait to head on to...

Breakfast Seminars on Marketing Automation in other places

March 7, 2013 3:05 pm Published by Leave your thoughts We may organize breakfast seminars on Marketing Automation in other places, e.g. Borås, Växjö, Halmstad, Jönköping, Skövde. If you have an idea of when and where we should organize one, and e.g. any suggestions on meeting place and others to invite, we're happy to hear it! Just contact us here....