Tag Archive: marketing-automation

Otto Insider: Using Otto for Lead Scoring

April 7, 2016 4:19 pm Published by 1 Comment In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family....

The Marketing Automation Scorecard (Infographic)

April 6, 2016 12:20 pm Published by 1 Comment It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners.  It has made the trickle down from huge multinational corporations to small and medium sized enterprises.  The number of these size companies taking the plunge has significantly increased.  It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers. But what's the verdict? What are the results of marketing automation for these organisations?  Well, we have collected a number of...

On Marketing Automation, Business Momentum, Digital Marketing, Negative Feedback (Weekly Prospector #13 2016)

April 1, 2016 10:13 am Published by Leave your thoughts What is Marketing Automation? This week we tried PowToon This week we attempted something a little bit different. We thought we would experiment using PowToon the business presentation software. We set out to see if we could create a Marketing Automation video in 1 day, and this is the result! By the way we have no affiliation with PowToon. Click the link below to see our results. See the Video (1:29)» This April, receive a marketing automation certification for free with every new Otto® User! NO April Fool's Joke 5 Signs that you've Lost Momentum in your Business Have you been focusing on one particular project?...

What is Marketing Automation? This week we tried PowToon

March 31, 2016 4:13 pm Published by 1 Comment For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software.  We set out with the mission of creating a marketing automation video in 1 day.  You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation! P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!...

“The User Interface of Otto isn’t as Good looking as ….” Using Feedback Positively!

March 30, 2016 10:47 am Published by 1 Comment Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference.  During his time there he met with Niko Fastman, the man behind topthinkers.org.  He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto...

Otto Insider: What is the Net Promoter Score (NPS)?

March 10, 2016 11:17 am Published by Leave your thoughts   In this week's video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you're interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, please see this page: https://www.sonician.com/en/get-help-check-nps-net-promoter-score  ...

Otto Insider: How to turn Clients into Ambassadors

February 26, 2016 9:56 am Published by Leave your thoughts This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned!...

On Lead Scoring. Tools to understand your audience and on the importance of CRM-systems (Weekly Prospector #7 2016)

February 19, 2016 4:19 pm Published by Leave your thoughts Do you use lead scoring? How often do you score your leads? Every time? Every other time? Never? Well, lead scoring isn't exactly the newest method for sales teams to do better, however it is constantly overlooked in its ability to help and qualify your leads. Our Luke Goodwin produced this article on its importance according to his experience and why you should be scoring your leads, too. Read More» Is 2016 the Year of Marketing Automation? This article was recently brought out by CMS Critic and it almost exactly asks the same question, Sonician employee Luke Goodwin raised on our blog a few...