Tag Archive: social media
June 29, 2017 11:56 am Published by Fleur The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO's & management teams the idea of achieving results away from the office is at the top of the mind when the summer season begins. The question "How can I achieve results while I am out of the office?" Is one that all owners and CEO's find asking themselves as they begin to wrap up their final 1-2 weeks at work. The difficulty in... May 13, 2016 2:04 pm Published by Fleur Social Media Acronyms That All Marketers Should Know
This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all of the new acronyms. So here is a definitive list all marketers should know! Read More» 7 Phrases That Will Make Your Day More Positive & Productive We found this article was a breath of fresh air. The day-to-day grind can sometimes become quite overwhelming. This happens to the... May 6, 2016 1:54 pm Published by Fleur 3 Exponentially Better Alternatives to Banner Advertising
As outlined in this article the click through ratio of website banners are falling to a ridiculously low ratio of only 0.06%. This is quite significantly low, and a low-water mark the majority of companies are choosing to ignore. This article from Inc provides 3 alternatives to banner advetising to help you think outside the box. Read More» 3 Ways Otto can Kick-Start your Social Media Campaigns before Summer! Marketing Automation has been heating up all this year! It has many uses, but in this article our Luke Goodwin takes you through how Marketing Automation and Otto... April 15, 2016 10:22 am Published by Fleur How to Use Twitter to Create Relationships for Business Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. This article from Live Chat Inc is a step in the right direction. Check it out below: Read More»
5 Successful Companies that you wouldn't believe use Marketing Automation Marketing Automation has become 'the' trend for marketers in 2016 in all of Business to Business and much of... April 8, 2016 10:19 am Published by Fleur Otto Insider: Using Otto for lead Scoring
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. See the Video (2:40)» 10 Essential Habits of highly optimistic & positive people: Lessons for 2016 This article is focused upon personal growth. From the people over at Inc it details some tips and tricks on how to maintain positivity even when things seem to be taking a turn for the worse.... March 24, 2016 10:08 am Published by Fleur Otto Insider: What is Lead Scoring?
Last week, we wen't through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See the Video (2:07) (link no longer available)» Branding in the age of Social Media. Developing your brand through Social Media and creating content to spread across a variety of platforms has become the norm. This article from Harvard Business Review argues that branding through social media isn't what... March 18, 2016 9:32 am Published by Fleur Otto Insider: How Otto can help to track your Net Promoter Score (NPS)?
Last week, we talked about what NPS really is and how you can use it. In this video we touch on how using Otto can help you determine your Net Promoter Score (NPS). We go into Otto and provide an example of how it can be implemented as well as how to organise the results. We encourage everyone to try the NPS for your own organisation to determine your overall customer satisfaction. See video (3:21 min)»
(link no longer available) 7 Digital Marketing Predictions You Need To Keep Your Eye... March 11, 2016 9:26 am Published by Fleur Otto Insider: What is the Net Promoter Score? In this Otto Insider we explain what the Net Promoter Score is and why it is important to your organisation. The NPS is not only an alternative method to traidtional customer satisfaction research, but also very powerful in the way it is boiled down to a simple Key Performance Indicator of your Word-of-Mouth clout; On how much your business gets traction from existing clients. In addition, it is even rather easy to ask and measure which means all organisations, big and small should be able to implement it easily, which we'll get back... January 29, 2016 3:24 pm Published by Fleur 9 Signs You're Successful - even if it doesn't feel like it
If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations. According to this article from Entrepreneur, studies shows that success is most often defined as much more than materalistic factors. Click down below to read the signs. Read More» 5 Questions Every Sales Team Should Ask
If your sales team has hit a bit of a Mid-Summer slump, then maybe it's time to reevaluate how you are qualifying your leads. This article will take... January 15, 2016 11:34 am Published by Fleur A Sneak Peek into what you need in your Marketing Automation Program. Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. Read More» "5 Trends that will change how Companies use Social Media in 2016" There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Read More» "The Blog Economy - Why... 