Tag Archive: B2C
November 10, 2017 12:12 pm Published by Fleur Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if... May 13, 2016 2:04 pm Published by Fleur Social Media Acronyms That All Marketers Should Know
This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all of the new acronyms. So here is a definitive list all marketers should know! Read More» 7 Phrases That Will Make Your Day More Positive & Productive We found this article was a breath of fresh air. The day-to-day grind can sometimes become quite overwhelming. This happens to the... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... April 15, 2016 10:22 am Published by Fleur How to Use Twitter to Create Relationships for Business Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. This article from Live Chat Inc is a step in the right direction. Check it out below: Read More»
5 Successful Companies that you wouldn't believe use Marketing Automation Marketing Automation has become 'the' trend for marketers in 2016 in all of Business to Business and much of... 