Tag Archive: 2016
June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... 