Categories for Okategoriserade
December 8, 2017 10:59 am Published by Fleur B2B Double Opt-in: Part of Fulfilling your GDPR compliance
B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion... November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... November 10, 2017 12:12 pm Published by Fleur Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if... October 27, 2017 5:41 am Published by Fleur “The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.”
— Brent Adamson
You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you will approach them: Why not opt for the Challenger Sale's technique "Commercial Teaching"? A break-through in the world of sales in a more planned and organized way. You simply want to win your prospects' hearts and minds. Using the right elements and strategy to deliver your potential skills... September 29, 2017 10:35 am Published by Fleur You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your... September 1, 2017 9:45 am Published by Fleur The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able... July 10, 2017 9:43 am Published by Fleur Over the past few weeks we have been discussing and pointing out the upcoming GDPR and it's impact on businesses throughout the EU and abroad. (If you missed our previous article on what the GDPR is and why you need to care, you can reach it here.) One of the key strategies that we have been trying to express to our readers is that, your contact database, CRM, contact list... June 29, 2017 11:56 am Published by Fleur The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO's & management teams the idea of achieving results away from the office is at the top of the mind when the summer season begins. The question "How can I achieve results while I am out of the office?" Is one that all owners and CEO's find asking themselves as they begin to wrap up their final 1-2 weeks at work. The difficulty in... June 16, 2017 9:56 am Published by Fleur We're in for a treat. We've got these words from the top sales and leadership guru in the world, Brian Tracy. True, we can publish them if we'll also tell you he's coming to Stockholm, October 6-7, 2017, but that just makes us excited as we'll absolutely go ourselves, so hope to meet you there, too! Listen to what he has to say about why you haven't achieved all goals yet: Simply put, successful people are goal-setters. Goal-setting applies to every area of our lives. We set goals for our careers, relationships, families, finances, etc. Our ultimate goals, however, set the course... April 26, 2017 8:38 pm Published by Fleur The GDPR (General Data Protection Regulation) has finally been passed by the EU parliament in April 2016 and it will become enforceable on the 25th of May, 2018. That's all well and good, but what is it and how is it going to affect how you do business?
What is GDPR?
The GDPR is a new legislation passed by the EU Parliament and replaces the Data Protection Directive of 1995 of EU, and national privacy protection acts (like e.g. Personuppgiftslagen, PUL, in Sweden). The purpose of this is to help synchronize varying data protection laws across Europe with the ultimate aim to protect... 