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What is the 80/20 Rule & Why Intelligent People Use It

October 13, 2016 2:52 pm Published by Leave your thoughts During my high school years, staying focused was something I hadn't quite developed yet. I was the master at using my time inefficiently. Now I'm not saying I was lazy, I was always trying to do my best. It's just that my time wasn't used at its best. I don't know how many hours I wasted as a teenager trying to get assignments completed while wasting my time focusing on the wrong things or going in the wrong direction. I would sit there, reading books, talking to teachers, sitting by the computer at home trying to find that right piece...

Why use Lead Nurturing & The Psychology Behind It

September 16, 2016 8:38 am Published by Leave your thoughts     Your own next step in Lead Nurturing? If you think improving your online marketing is important for you, I would suggest you try out our very own 2-min test here from us at Sonician in order for you to figure out if Marketing Automation could be for you. You’ll find it directly at: www.sonician.com/survey/2mintest/...

Adocto: before and after using Otto

August 5, 2016 10:33 am Published by Leave your thoughts How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status.   How did you use to find your clients?   The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting...

Survey Questions to Implement Value-Based Pricing

July 14, 2016 10:41 am Published by 1 Comment Two weeks ago I outlined how to implement a value based pricing strategy. Within that article I outline why an organisation should use Value-Based Pricing over other pricing strategies, how an organisation can go about creating ideal customer personas to help them determine their value to their target market. I'm hoping the readers of that article came out the other end ready & refreshed to learn more about how their customers value their organisation, products and services. I previously wrote that to determine how your customers value your product and service you will need to survey certain customers that match your...

Bonnier’s Sales Process & Experience with Otto

July 8, 2016 10:10 am Published by 2 Comments How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. Question 1 How Do You Work With Sales & Marketing? What is your sales process We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift...

How Marketing Automation Impacts your Business

June 21, 2016 9:27 am Published by 1 Comment   We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact your looking for? How about relevant emails drive 18 times more revenue than broadcast emails according to the Aberdeen Group. Facts are nice but what impacts can you expect within your business? The impacts range from improved organisational efficiency to improved sales efficiency. The main ways how Marketing Automation can...

8 ways to become more productive when working in marketing

June 10, 2016 12:59 am Published by Leave your thoughts Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To...

Jobb / Praktik – Delivery Manager i Göteborg

June 7, 2016 3:39 pm Published by Leave your thoughts Har du känsla för kundservice, marknadskommunikation & IT? Vi söker en Delivery manager som gärna skulle agera stöd för våra kunder, så att deras marknadsföring och försäljning fungerar och sker på ett smidigt sätt. Detta är ett jobb för dig om du tycker det är kul med problemlösning och inte är rädd för att sätta dig in i webbteknik. Vi önskar oss en lyhörd kollega med grundläggande kunskap inom webbgränssnitt samt ett öga för digital marknadsföring. Tjänsten som Delivery manager inleds med tre-sex månaders praktik och vi ser absolut helst att både du och vi ska vilja gå vidare med...

5 Reasons why you need Marketing Automation now

June 2, 2016 1:34 pm Published by 1 Comment It's had some time to settle in. It's grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won't work with this new phenomenon. The world is transitioning towards automation, not just within the marketing world but in every facet. Grocery stores are moving towards self-serve checkouts,financial analysis is becoming more reliant upon computers, and robots have begun infiltrating medical procedures. So having automated online marketing isn't that big of a deal once its put that way. Using automation to send emails & messages...

How does CRM Help in Sales?

May 26, 2016 2:08 pm Published by 1 Comment   CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system...