Categories for Marketing Strategy
December 8, 2017 10:59 am Published by Fleur B2B Double Opt-in: Part of Fulfilling your GDPR compliance
B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion... November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... November 10, 2017 12:12 pm Published by Fleur Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if... September 29, 2017 10:35 am Published by Fleur You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your... September 1, 2017 9:45 am Published by Fleur The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able... June 29, 2017 11:56 am Published by Fleur The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO's & management teams the idea of achieving results away from the office is at the top of the mind when the summer season begins. The question "How can I achieve results while I am out of the office?" Is one that all owners and CEO's find asking themselves as they begin to wrap up their final 1-2 weeks at work. The difficulty in... March 31, 2017 10:17 am Published by Fleur
This week, members of the Sonician team headed over to London to exhibit at the annual B2B Marketing Expo, at the Excel in London.
Once we heard about this event we thought it was an unmissable opportunity for us to go and show off Otto & Volley Marketing as well as bring back some of the exciting developments in the B2B marketing world. What we really were looking to accomplish was to find UK partners as we are looking to launch both Otto & Volley Marketing in the UK in June, 2017. Looking back at the experience, we definitely didn't believe... March 17, 2017 9:26 am Published by Fleur
Sonician is off to exhibit at the B2B Marketing Expo in London 27th-28th of March, and we'd love to meet you there!
Excitement is really beginning to build and anticipation is in overload as it is now less than 2 weeks until Sonician heads off to London for the B2B Marketing Expo at the Excel Convention Centre in London. The B2B Marketing Expo is hosted by the Prysm Group which is the biggest independent event organiser in the UK. They have been hosting and organising events since 2001 and since then have blossomed into organising some of the best and biggest events... January 3, 2017 9:10 am Published by Fleur Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our... September 8, 2016 10:20 am Published by Fleur (For those that are using marketing automation already, you don't need to read this, unless you're here to relish in your choice, than you're excused to let out a little WHOOP!)
According to a poll conducted by Express in the UK, people feel guilty for a wide range of reasons: not calling friends or family enough, not going to the gym,
not sticking to their diet and;
even gossiping. While these all seem like small issues (which they are), missing out on the benefits of using marketing automation is real, it can be measured in dollars and all other currencies of your choice. According to DemandGen... 