Categories for Marketing Strategy
June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... June 10, 2016 12:59 am Published by Fleur Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk
It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To... June 2, 2016 1:34 pm Published by Fleur It's had some time to settle in. It's grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won't work with this new phenomenon. The world is transitioning towards automation, not just within the marketing world but in every facet. Grocery stores are moving towards self-serve checkouts,financial analysis is becoming more reliant upon computers, and robots have begun infiltrating medical procedures. So having automated online marketing isn't that big of a deal once its put that way. Using automation to send emails & messages... May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... April 6, 2016 12:20 pm Published by Fleur It has been growing like wildfire! Is Marketing Automation something for you?
Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has significantly increased. It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers.
But what's the verdict?
What are the results of marketing automation for these organisations? Well, we have collected a number of... March 31, 2016 4:13 pm Published by Fleur For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation!
P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!... March 10, 2016 11:17 am Published by Fleur In this week's video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you're interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, please see this page: https://www.sonician.com/en/get-help-check-nps-net-promoter-score ... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... September 14, 2015 1:04 pm Published by Fleur World's number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently whether you are a CEO, Salesmanager, sales person, CMO or Sales Coach. Maximize your results and discover: How to stay flexible and adaptive towards changing customer demands.
How to recruit new clients, upsell to customers and trigger more referrals.
How to maximize dealsize & profitability. Sonician will of course be present... 