Tag Archive: Lead Scoring
January 3, 2017 9:10 am Published by Fleur Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our... September 1, 2016 10:46 am Published by Fleur Have you ever tried to give something to someone that they don't want?
It can be pretty difficult, imagine trying to give someone something they didn't want or ask for? Well, that's what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation. How about if they asked for it but it just doesn't match them? It's like trying to tell the customer they need a size 10 shoe, when they are a size 8. Spraying emails around to their whole database, using the same content from CEOs to interns.
Doesn't Work!
Companies aren't going to... April 8, 2016 10:19 am Published by Fleur Otto Insider: Using Otto for lead Scoring
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. See the Video (2:40)» 10 Essential Habits of highly optimistic & positive people: Lessons for 2016 This article is focused upon personal growth. From the people over at Inc it details some tips and tricks on how to maintain positivity even when things seem to be taking a turn for the worse.... April 7, 2016 4:19 pm Published by Fleur In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family.... March 24, 2016 10:08 am Published by Fleur Otto Insider: What is Lead Scoring?
Last week, we wen't through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See the Video (2:07) (link no longer available)» Branding in the age of Social Media. Developing your brand through Social Media and creating content to spread across a variety of platforms has become the norm. This article from Harvard Business Review argues that branding through social media isn't what... March 23, 2016 5:00 pm Published by Fleur In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.... February 18, 2016 4:02 pm Published by Fleur I’m going to begin this blog post with a little personal history. While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail. Well, I ended up getting a job at a telemarketing call centre. I have to say it wasn’t exactly what I had in mind but they were the first to get back to me, so I went in for a one day paid trial. It was quite daunting, all automated, no dialling,... 