January 3, 2017 9:10 amPublished by FleurLeave your thoughts Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our...
June 21, 2016 9:27 amPublished by Fleur1 Comment We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact your looking for? How about relevant emails drive 18 times more revenue than broadcast emails according to the Aberdeen Group. Facts are nice but what impacts can you expect within your business? The impacts range from improved organisational efficiency to improved sales efficiency. The main ways how Marketing Automation can...
May 4, 2016 11:45 amPublished by FleurLeave your thoughts So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a...
May 3, 2016 2:16 pmPublished by Fleur1 Comment Photo Credit: A Guy Taking Photos
Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather: Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their...
March 23, 2016 5:00 pmPublished by FleurLeave your thoughts In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues....
January 22, 2016 10:24 amPublished by Fleur2 Comments Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems...
September 14, 2015 1:04 pmPublished by FleurLeave your thoughts World's number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently whether you are a CEO, Salesmanager, sales person, CMO or Sales Coach. Maximize your results and discover: How to stay flexible and adaptive towards changing customer demands.
How to recruit new clients, upsell to customers and trigger more referrals.
How to maximize dealsize & profitability. Sonician will of course be present...
