Tag Archive: e-mail
April 26, 2017 8:38 pm Published by Fleur The GDPR (General Data Protection Regulation) has finally been passed by the EU parliament in April 2016 and it will become enforceable on the 25th of May, 2018. That's all well and good, but what is it and how is it going to affect how you do business?
What is GDPR?
The GDPR is a new legislation passed by the EU Parliament and replaces the Data Protection Directive of 1995 of EU, and national privacy protection acts (like e.g. Personuppgiftslagen, PUL, in Sweden). The purpose of this is to help synchronize varying data protection laws across Europe with the ultimate aim to protect... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... April 11, 2013 3:17 pm Published by Fleur Do you want to all your staff to send the same information to their contacts by e-mail, individually? Well, it is now possible to do in both sequences of info (that is pre-written and sent out over time), as well as newsletters/e-mails with content that is just applicable at the time you send it. They can now both be be sent just as if they came from outlook from each staff-member to his/her individual contacts using Otto. Try it out?
Contact us for a demo!... March 7, 2012 2:41 pm Published by Fleur An article on how to best send unsolicited e-mails without it looking like spam is found here in the knowledgebase.... April 10, 2011 2:28 pm Published by Fleur In the constant struggle to keep spam out of our lives, there are now even more controls built-in that can and will be checked by the e-mail recipient software or service when you send e-mail to make sure you're seen as a trustworthy sender. Now, Otto has been updated with the latest of these controls to ensure highest possible e-mail deliverability.... 