Tag Archive: E-mail Marketing

B2B Double Opt-in is Necessary though not Mandatory

December 8, 2017 10:59 am Published by Leave your thoughts  B2B Double Opt-in: Part of Fulfilling your GDPR compliance B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion...

No customer satisfaction driving growth? Then your business is a House of Cards with a Leaking Bucket

September 29, 2017 10:35 am Published by 2 Comments You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you? Lost in the Highway Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your...

Case Study on using Marketing Automation by Kompetensinstitutet

August 25, 2016 10:09 am Published by Leave your thoughts A Case Study on using Marketing Automation System Otto. Transcript I am Niko Fastman, I am CEO & Founder of Kompetensinstitutet (the Competence Institute). We organise conferences & events in all Nordic countries. We organise big events, such as Leadership Day & Sales Mastery Day with Brian Tracy which we run annually both in Stockholm and also sometimes in Helsinki. We also run a big event called Stora Ledarskapsdagen, which is the biggest leadership event in Sweden.  How do you get people to come to your events? What we mostly do is we send newsletters to our previous delegates with updates on new speakers....

Bonnier’s Sales Process & Experience with Otto

July 8, 2016 10:10 am Published by 2 Comments How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. Question 1 How Do You Work With Sales & Marketing? What is your sales process We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift...