Tag Archive: Digital Marketing

B2B Plan for GDPR: 97% DON’T have a Plan, Do YOU?

November 23, 2017 10:49 pm Published by Leave your thoughts  B2B Plan for GDPR to Comply with the Norms and Regulations It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us...

How to always win with your Adwords & PPC Campaign

January 19, 2017 1:56 pm Published by Leave your thoughts This Post will explain how to improve your PPC campaigns. I love it when I take a risk, experiment a little bit, and it pays off. Something you took a risk on actually works. That feeling of actually experimenting and then coming away with what you can honestly tell yourself is a success. Not the type of success, where you are satisfied, but the real feeling of success. Entrepreneurs, Business Owners, Top line managers and CEO's all have something in common; they know how it feels when an experiment turns into a success. It's that feeling that keeps us eager to experiment. Now what does this...

8 ways to become more productive when working in marketing

June 10, 2016 12:59 am Published by Leave your thoughts Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To...

What I learnt from Ascend2’s 2016 ‘State of Digital Marketing Report’

April 26, 2016 10:57 am Published by Leave your thoughts If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about.  They are a research and marketing organisation which specializes in providing quality marketing research.  While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016.  It provided an insight into how marketers view digital marketing...

On not wasting money, state of digital marketing and comparison of SEO to a Sitcom (Weekly Prospector #16 2016)

April 22, 2016 10:41 am Published by Leave your thoughts 7 Marketing Automation Facts & Stats Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming. See the presentation» 8 Common Ways Small Businesses Waste Money Marketing Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list. Read...

On Marketing Automation, Business Momentum, Digital Marketing, Negative Feedback (Weekly Prospector #13 2016)

April 1, 2016 10:13 am Published by Leave your thoughts What is Marketing Automation? This week we tried PowToon This week we attempted something a little bit different. We thought we would experiment using PowToon the business presentation software. We set out to see if we could create a Marketing Automation video in 1 day, and this is the result! By the way we have no affiliation with PowToon. Click the link below to see our results. See the Video (1:29)» This April, receive a marketing automation certification for free with every new Otto® User! NO April Fool's Joke 5 Signs that you've Lost Momentum in your Business Have you been focusing on one particular project?...

On HOW to track your Net Promoter Score, handling social media complaints and find the sites your audience checks (Weekly Prospector #11 2016)

March 18, 2016 9:32 am Published by Leave your thoughts Otto Insider: How Otto can help to track your Net Promoter Score (NPS)? Last week, we talked about what NPS really is and how you can use it. In this video we touch on how using Otto can help you determine your Net Promoter Score (NPS). We go into Otto and provide an example of how it can be implemented as well as how to organise the results. We encourage everyone to try the NPS for your own organisation to determine your overall customer satisfaction. See video (3:21 min)» (link no longer available) 7 Digital Marketing Predictions You Need To Keep Your Eye...

On Digital Marketing, Content marketing, Sales Attributes & Marketing Automation (Weekly Prospector #22 2016)

June 3, 2015 2:21 pm Published by Leave your thoughts 7 Infographics Every Marketer Needs to See Infographics have become a great way to transfer information viusally, especially when it comes to informing people on the benefits or drawbacks of a particular issue. Therefore, infographics have become a key tool in every marketers toolbox. So here are 7 infographics every marketer must see, ranging on topics from content marketing to marketers themselves: See infographics» 3 ways to Supercharge your Content-Marketing Strategy If you're having trouble developing your Content Strategies for 2016 then maybe these 3 tips can boost your inbound performance. Using user-generated content can help your organisation create awesome dividends for your marketing...