Tag Archive: b2b
December 8, 2017 10:59 am Published by Fleur B2B Double Opt-in: Part of Fulfilling your GDPR compliance
B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion... November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... November 10, 2017 12:12 pm Published by Fleur Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if... September 29, 2017 10:35 am Published by Fleur You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your... January 3, 2017 9:10 am Published by Fleur Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our... November 17, 2016 11:50 am Published by Fleur (Me Every Year)
Have you noticed? The Christmas decorations are beginning to pop up everywhere. If you're anything like me every year I think to myself "But it's too early for Christmas!" And then you realise it's mid November. At the time of writing this it's the 15th of November 2016. What we're looking at is about 5 weeks until Christmas 2016. As a sales manager this countdown usually means 2 things, and they both lead to the same action. First: It's time to ramp it up & close some deals so we can hit quota or... May 27, 2016 2:15 pm Published by Fleur 8 Ways to Build Credibility & Trust with Content Marketing
There is a risk that you will be overlooked or that no one will take you seriously if you don't have any credibility in your marketing . This article from a blog on the TopRank has some really good advice to preventing this. Click the link below to see tips on how you can create value in your marketing and approach your target audience in a way that creates that trust. Read More» How does CRM Help in Sales? Using a CRM (Customer Relationship Management) system has become common place amongst large organisations. However... January 29, 2016 12:19 pm Published by Fleur 5 Companies that will be industry changers in 2016. Inc.com has outlined a list of companies to look out for in 2016 in a variety of industries. These companies are predicted by Inc.com to come out as game-changers within emerging industries. Read More» How do I get started with Marketing Automation? Etrigue has developed an in-depth article about integrating marketing automation systems into your business. It provides an easy 6-step to-do list when first adopting a marketing automation system as well as why these 6 steps can help your business. Read More» Content Marketing Tips for B2B Organisations (Video)
Many businesses are beginning to experiment... 