Categories for Lead Capturing
February 16, 2017 1:30 pm Published by Fleur Recently, I was having dinner with a friend. He is a small business owner and we were discussing the infamous 'Call-To-Action'. He was going on to say that he doesn't get it. Doesn't get what all the fuss is about. & Doesn't get the difference between forms and call-to-actions. He was very traditional in his approach to making sales and doing business. Not so traditional that he couldn't see the benefits of using technology to make sales, but I think he just enjoyed the more traditional method. So after this conversation it got me thinking about what the specific definition of a call-to-action is. So it... 