Categories for Closure

Lead Nurturing & the ‘Forgetting Curve’

September 22, 2016 8:53 am Published by Leave your thoughts   1885. 1885 was the year that set the ground work for lead nurturing as we know it today. I know you're thinking what could have possibly occurred in 1885 that could relate to how I sell my products/services now in such an advanced & online 2016? This guy, Hermann Ebbinghaus happened, that's what. Dr. Ebbinghuas was a German psychologist who was famous for studying memory and in particular coming up with the 'forgetting curve'. The forgetting curve was developed as a way of studying how quickly a person can learn. Ebbinghaus was able to determine that the speed a person may forget information...

Why you need to become a conversion rate optimization wizard

August 17, 2016 3:50 pm Published by Leave your thoughts   I know you're thinking what does wizardry and conversion rate optimization have in common? If you've ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you've just performed magic. What is it & why should you care? Conversion Rate Optimization or CRO is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. It is used to help determine how well your website is performing, usually it determines this through the number of subscribers, downloads or new customers your website develops (hence conversion...

Brian Tracy, world’s No1 Sales Coach, coming to Stockholm and Helsinki

September 14, 2015 1:04 pm Published by Leave your thoughts World's number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently whether you are a CEO, Salesmanager, sales person, CMO or Sales Coach. Maximize your results and discover: How to stay flexible and adaptive towards changing customer demands. How to recruit new clients, upsell to customers and trigger more referrals. How to maximize dealsize & profitability. Sonician will of course be present...