Tag Archive: Sonician

Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences

October 6, 2016 7:16 pm Published by Leave your thoughts > A Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences Transcript My name is Jeanette and my name is Sara. We work with sales and marketing at Bergendal, Stockholm, Sollentuna. We arrange different kinds of events, conference and weddings. We use Otto to tell our customers whats new here and if we have some good offers available to them right now. We use it for invites to events and we offer it to our bookers that book conferences here. On top of this we also use it to aid the bookers delegates in their registration for the events.  So we...

The Marketing Automation Scorecard (Infographic)

April 6, 2016 12:20 pm Published by 1 Comment It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners.  It has made the trickle down from huge multinational corporations to small and medium sized enterprises.  The number of these size companies taking the plunge has significantly increased.  It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers. But what's the verdict? What are the results of marketing automation for these organisations?  Well, we have collected a number of...

“The User Interface of Otto isn’t as Good looking as ….” Using Feedback Positively!

March 30, 2016 10:47 am Published by 1 Comment Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference.  During his time there he met with Niko Fastman, the man behind topthinkers.org.  He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto...

2016 – The Year of Automation

January 22, 2016 10:24 am Published by 2 Comments Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems...

Rent an International Marketer

December 16, 2013 10:10 am Published by Leave your thoughts Did you manage to execute all the marketing activities this year? If not, we have a sound investment proposition for 2014: Why not apply the 80/20-rule to maximize your marketing activities? Utilize an experienced marketer who can produce 80% output with only 20% input   You can now rent a B2B marketing professional equipped with one of the leading marketing automation systems on the market: Otto®, and who is an expert in lead generation, marketing automation, web and social media marketing i.e. Google Adwords/Twitter/Linkedin/Facebook etc. The sole purpose will be to generate qualified leads and find new prospects! The cost may surprise you: https://www.sonician.com/sv/rent-a-marketer...

New Partnership with EuroContactPool: If you know your target audience, we can get you their addresses

October 3, 2013 9:46 am Published by Leave your thoughts We are happy to announce a partnership with EuroContactPool to be able to help our clients get contact information, e-mail and phone numbers, to their respective target B2B audiences in many countries in Europe: You can now buy phone and e-mail information to select targets E-mail marketing will often demand having e-mail data also on contacts who are not yet in your scope, and this is where the partnership with EuroContactPool comes handy. They keep an up to date record of managers of different kinds in businesses around Europe, and now, Sonician will be able to help you get the addresses you'll...

Sonician takes over 23gears

September 16, 2013 9:40 am Published by Leave your thoughts Sonician is pleased to announce that it has taken over development, operations environment and key staff of 23gears, and can thus guarantee further support and operations for 23gears clients. 23gears clients, please contact: Mats Stålnacke, +46 31 31 34 946 For information about the transfer please contact: Henrik Rudberg, +46 31 31 31 514 Steve Cook, +46 70 313 26 31...