Tag Archive: Social Media Marketing

B2B Double Opt-in is Necessary though not Mandatory

December 8, 2017 10:59 am Published by Leave your thoughts  B2B Double Opt-in: Part of Fulfilling your GDPR compliance B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion...

3 Ways Otto can Kick-Start your Social Media Campaigns before Summer!

May 3, 2016 2:16 pm Published by 1 Comment          Photo Credit: A Guy Taking Photos Having Social Media accounts for your business is not a new thing.  Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather:   Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their...

Otto Insider: Social Media Marketing Statistics

April 15, 2016 9:33 am Published by 1 Comment   This week we thought we would develop a video focusing on another growing side of marketing.  Social Media Marketing!  Using social media to market your business has been growing along the different social media platforms.  But with the addition of paid advertisement within the majority of social media platforms, it has become more of a focus for Marketers.   Check out our video or read the transcript and let us know what you think! Transcript: 10 Social Media Marketing Stats that will Blow your Mind! 1. 53% of social media marketers don't measure their success. (Awareness, Inc.) 2. 62% of marketers said social media became more important to...