Tag Archive: Sales
October 27, 2017 5:41 am Published by Fleur “The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.”
— Brent Adamson
You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you will approach them: Why not opt for the Challenger Sale's technique "Commercial Teaching"? A break-through in the world of sales in a more planned and organized way. You simply want to win your prospects' hearts and minds. Using the right elements and strategy to deliver your potential skills... September 15, 2017 8:44 am Published by Fleur To find a real Challenger Sales Rep, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow, as mentioned from our previous blog post. I thought that’s what it meant for someone to be able to do Challenger Sales. Boy was I wrong. When I read “the Challenger Sales” book again, I realized that being a sales rep can mean both having a job extremely hard to get right, as well as being rather easy when you have a... October 4, 2016 11:43 am Published by Fleur Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world's number 1 Sales Coach and over two days he is going to take the delegates through the strategies and techniques used by the world's top sales professional. Sonician is privileged to be sponsoring the event alongside some of the world's leading brands and glad to help bring such a distinguished figure to Sweden. Make sure if... July 28, 2016 3:01 pm Published by Fleur All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & features. When it's time to enter the pro's it's all about the prospects needs, problems & goals. I feel like this needs to repeated: These questions I am about to outline below, can help you determine your own Value and be used when helping your sales team... June 30, 2016 4:25 pm Published by Fleur Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: How would you implement value-based pricing?
Here at Sonician we love the idea of value-based pricing and we have actively engaged in using this strategy to price some of our products. However, to implement such a pricing system you firstly need to determine if you can sustain your... May 26, 2016 2:08 pm Published by Fleur CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... April 7, 2016 4:19 pm Published by Fleur In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family.... March 23, 2016 5:00 pm Published by Fleur In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.... March 17, 2016 5:00 pm Published by Fleur In this video I explain how Otto can be used to help you determine your Net Promoter Score. If you have any feedback or questions please leave a comment. Please share with your friends & colleagues. ... 