Tag Archive: Otto

Adocto: before and after using Otto

August 5, 2016 10:33 am Published by Leave your thoughts How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status.   How did you use to find your clients?   The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting...

What is a Good Open Rate of a Sent Newsletter?

July 21, 2016 2:48 pm Published by 1 Comment Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we...

Bonnier’s Sales Process & Experience with Otto

July 8, 2016 10:10 am Published by 2 Comments How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. Question 1 How Do You Work With Sales & Marketing? What is your sales process We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift...

Otto Insider: Using Otto for Lead Scoring

April 7, 2016 4:19 pm Published by 1 Comment In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family....

The Marketing Automation Scorecard (Infographic)

April 6, 2016 12:20 pm Published by 1 Comment It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners.  It has made the trickle down from huge multinational corporations to small and medium sized enterprises.  The number of these size companies taking the plunge has significantly increased.  It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers. But what's the verdict? What are the results of marketing automation for these organisations?  Well, we have collected a number of...

2016 – The Year of Automation

January 22, 2016 10:24 am Published by 2 Comments Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems...

Webinar Training in Marketing Automation

May 5, 2015 10:02 am Published by Leave your thoughts Discover how to optimize Otto® with Webinar Training in Marketing Automation Three free training webinars are now available to teach you how to optimize the system; manage the various tools and functions as well as techniques on how to boost activity performance and get tangible results: Otto® Webinar I (via PC) – Introduction/Beginners: Every Friday 2pm–2:45pm Otto® Webinar II (via PC) – Intermediate Level: Every Friday 11am–11:45am Otto® Webinar III – Advanced Level: Every Friday 9am–9:45am For more information and to sign up, please click here: www.sonician.com/en/events...

Social Media, Sales Process, Marketing shortcuts, Life-Long Learning (Weekly Prospector #27 2016)

July 8, 2014 3:03 pm Published by Leave your thoughts How This Digital Agency Drives Revenue from Social Media (and How You Can Too) This is a great Case Study from Buffer about a Digital Marketing start-up in the UK and how they have been using Social Media. This start-up has been using social media to push the revenue for their customers with 90% of customers staying on board with the agency. The Case Study provides insight in to their approach to not only approaching their clients but on how they approach the social media platforms as marketing channels. Read More» Bonnier's Sales Process and Experience with Otto (Video 1:39) Recently, we had interviewed...

Trigger Actions

April 15, 2014 10:16 am Published by Leave your thoughts How many times haven't you wished for the possibilities to make something happen to the ones visiting a web-page? With re-marketing, you can show them banner-ads, and if they fill out a form, it's easy, but if it's about contacts you already know? Could you make something special happen only to those who e.g. clicks on a link to see their quote from you on-line? Or something about that new product you have? Well, you can actually trigger things like these, and a lot more, see more in this article: https://www.sonician.com/support/knowledgebase/371/Trigger-actions-How-to-only-send-a-Marketing-Automation-Sequence-to-someone-who-clicks-a-link.html...