Tag Archive: newsletter
December 27, 2019 12:20 pm Published by Henrik What we'll see more of in 2020 Marketing Budgets In 2020, a lot will be happening to Marketing Budgets. This is what we'll see much more of: ➊ Training. Sure, we will still do a lot of youtubing to learn things, but we will rely more on more qualified instructors to go through what we need to know in niched areas. ➋ Video and Usability design. Yes, you may think of this as two separate things, but they're quite interrelated as video is often a pretty good way to convey how to do things. ➌ Marketing Budgets themselves... July 21, 2016 2:48 pm Published by Fleur Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we... 