Tag Archive: metrics-driven

On What is Lead Scoring, Branding with Social Media, Becoming Metrics-Driven, Sales Email Mistakes (Weekly Prospector #12 2016)

March 24, 2016 10:08 am Published by Leave your thoughts Otto Insider: What is Lead Scoring? Last week, we wen't through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See the Video (2:07) (link no longer available)» Branding in the age of Social Media. Developing your brand through Social Media and creating content to spread across a variety of platforms has become the norm. This article from Harvard Business Review argues that branding through social media isn't what...