Tag Archive: Marketing
November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... October 20, 2016 6:35 pm Published by Fleur I had recently been discussing marketing automation. Not with a prospect, but with a genuine friend of mine who had started his own business in the sports medicine field. He was doing ok for himself and I was very happy for him. But we had very different views on marketing automation, he was going on and on about how he didn't have time to learn such a system for not much benefit, he thought marketing automation was impersonal and his main sales approach was face to face or over the phone. All I could think was WHAT A ROOKIE. His novice... September 8, 2016 10:20 am Published by Fleur (For those that are using marketing automation already, you don't need to read this, unless you're here to relish in your choice, than you're excused to let out a little WHOOP!)
According to a poll conducted by Express in the UK, people feel guilty for a wide range of reasons: not calling friends or family enough, not going to the gym,
not sticking to their diet and;
even gossiping. While these all seem like small issues (which they are), missing out on the benefits of using marketing automation is real, it can be measured in dollars and all other currencies of your choice. According to DemandGen... June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... June 10, 2016 12:59 am Published by Fleur Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk
It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To... June 2, 2016 1:34 pm Published by Fleur It's had some time to settle in. It's grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won't work with this new phenomenon. The world is transitioning towards automation, not just within the marketing world but in every facet. Grocery stores are moving towards self-serve checkouts,financial analysis is becoming more reliant upon computers, and robots have begun infiltrating medical procedures. So having automated online marketing isn't that big of a deal once its put that way. Using automation to send emails & messages... May 26, 2016 2:08 pm Published by Fleur CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system... May 20, 2016 2:10 pm Published by Fleur How to Survive Mass Email Mistakes & Typos
If you have ever sent an email only to realise you've made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it's a mass email or newsletter, so have a read over this article and see how you can overcome these mistakes. Read More» < A Sneak Peek into What Features You Need in A Marketing Automation Program With the growing popularity of Marketing Automation in small-medium sized organisations, it is now... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... 