November 23, 2017 10:49 pmPublished by FleurLeave your thoughts B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us...
November 10, 2017 12:12 pmPublished by FleurLeave your thoughts Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if...
September 29, 2017 10:35 amPublished by Fleur2 Comments You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your...
September 1, 2017 9:45 amPublished by FleurLeave your thoughts The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able...
January 3, 2017 9:10 amPublished by FleurLeave your thoughts Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our...
October 20, 2016 6:35 pmPublished by FleurLeave your thoughts I had recently been discussing marketing automation. Not with a prospect, but with a genuine friend of mine who had started his own business in the sports medicine field. He was doing ok for himself and I was very happy for him. But we had very different views on marketing automation, he was going on and on about how he didn't have time to learn such a system for not much benefit, he thought marketing automation was impersonal and his main sales approach was face to face or over the phone. All I could think was WHAT A ROOKIE. His novice...
June 10, 2016 12:59 amPublished by FleurLeave your thoughts Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not just your desk
It’s easy to lose focus if you cant use your necessities for executing a certain task. This is true both on your desk, but also in your computer. Make sure you have an easy and manageable system for your folders and a clean desktop. To...
May 4, 2016 11:45 amPublished by FleurLeave your thoughts So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a...
April 6, 2016 12:20 pmPublished by Fleur1 Comment It has been growing like wildfire! Is Marketing Automation something for you?
Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has significantly increased. It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers.
But what's the verdict?
What are the results of marketing automation for these organisations? Well, we have collected a number of...
February 26, 2016 9:56 amPublished by FleurLeave your thoughts This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned!...
