Tag Archive: internationalisation
May 6, 2016 1:54 pm Published by Fleur 3 Exponentially Better Alternatives to Banner Advertising
As outlined in this article the click through ratio of website banners are falling to a ridiculously low ratio of only 0.06%. This is quite significantly low, and a low-water mark the majority of companies are choosing to ignore. This article from Inc provides 3 alternatives to banner advetising to help you think outside the box. Read More» 3 Ways Otto can Kick-Start your Social Media Campaigns before Summer! Marketing Automation has been heating up all this year! It has many uses, but in this article our Luke Goodwin takes you through how Marketing Automation and Otto... May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... 