Tag Archive: GDPR

B2B Double Opt-in is Necessary though not Mandatory

December 8, 2017 10:59 am Published by Leave your thoughts  B2B Double Opt-in: Part of Fulfilling your GDPR compliance B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion...

B2B Plan for GDPR: 97% DON’T have a Plan, Do YOU?

November 23, 2017 10:49 pm Published by Leave your thoughts  B2B Plan for GDPR to Comply with the Norms and Regulations It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us...

8 Questions About the GDPR You Need to Ask Yourself

May 19, 2017 9:17 am Published by Leave your thoughts The GDPR is only a few months away and if you haven't begun questioning your organisation's data handling methods, it's time to begin. If you're unsure of What GDPR is, then see our recent blog post about it here.       The GDPR isn't far away and a number of organisations need to ask themselves serious questions about their data and their customer acquisition strategies. The below questions would be a good place to start. 1. When is the GDPR Coming Into Effect? The GDPR has already been approved and will move into legislation in May, 2018. Meaning, following this date your organisation can (and...

What is GDPR & Why should you Care?

April 26, 2017 8:38 pm Published by Leave your thoughts The GDPR (General Data Protection Regulation) has finally been passed by the EU parliament in April 2016 and it will become enforceable on the 25th of May, 2018. That's all well and good, but what is it and how is it going to affect how you do business? What is GDPR? The GDPR is a new legislation passed by the EU Parliament and replaces the Data Protection Directive of 1995 of EU, and national privacy protection acts (like e.g. Personuppgiftslagen, PUL, in Sweden). The purpose of this is to help synchronize varying data protection laws across Europe with the ultimate aim to protect...