Tag Archive: Customer Feedback

B2B Double Opt-in is Necessary though not Mandatory

December 8, 2017 10:59 am Published by Leave your thoughts  B2B Double Opt-in: Part of Fulfilling your GDPR compliance B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion...

Customer Experience: What Do your Customers Say Behind your Back?

November 10, 2017 12:12 pm Published by Leave your thoughts Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if...

No customer satisfaction driving growth? Then your business is a House of Cards with a Leaking Bucket

September 29, 2017 10:35 am Published by 2 Comments You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you? Lost in the Highway Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your...

On Marketing Automation, Business Momentum, Digital Marketing, Negative Feedback (Weekly Prospector #13 2016)

April 1, 2016 10:13 am Published by Leave your thoughts What is Marketing Automation? This week we tried PowToon This week we attempted something a little bit different. We thought we would experiment using PowToon the business presentation software. We set out to see if we could create a Marketing Automation video in 1 day, and this is the result! By the way we have no affiliation with PowToon. Click the link below to see our results. See the Video (1:29)» This April, receive a marketing automation certification for free with every new Otto® User! NO April Fool's Joke 5 Signs that you've Lost Momentum in your Business Have you been focusing on one particular project?...

“The User Interface of Otto isn’t as Good looking as ….” Using Feedback Positively!

March 30, 2016 10:47 am Published by 1 Comment Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference.  During his time there he met with Niko Fastman, the man behind topthinkers.org.  He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto...

On negative feedback, 10 magic words, impact of MA and old school tactics (Weekly Prospector #25 2016)

January 23, 2015 2:51 pm Published by Leave your thoughts 12 Tips for Dealing with Negative Customer Feedback Dealing with negative customer feedback can be embarassing and uncomfortable. Making sure you don't come off as a know-it-all and having a balanced conversation between both parties is key. Here are 12 tips for coming to terms with the negative feedback and how to approach it in a constructive and positive manner. Read More» Use These 10 Words to Get What You Want We all use words to achieve a wide variety of tasks everyday to a varying degree of success. Being able to control the words which we use everday to a greater level of...