Tag Archive: CRM
November 17, 2016 11:50 am Published by Fleur (Me Every Year)
Have you noticed? The Christmas decorations are beginning to pop up everywhere. If you're anything like me every year I think to myself "But it's too early for Christmas!" And then you realise it's mid November. At the time of writing this it's the 15th of November 2016. What we're looking at is about 5 weeks until Christmas 2016. As a sales manager this countdown usually means 2 things, and they both lead to the same action. First: It's time to ramp it up & close some deals so we can hit quota or... June 10, 2016 1:52 am Published by Fleur Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this summer holiday? And maybe even more important, how do you want to feel during the summer? If you are like me, it’s easy to slip into thinking about work during the holiday. Even if I manage to shake the thought of something I have to do or... May 27, 2016 2:15 pm Published by Fleur 8 Ways to Build Credibility & Trust with Content Marketing
There is a risk that you will be overlooked or that no one will take you seriously if you don't have any credibility in your marketing . This article from a blog on the TopRank has some really good advice to preventing this. Click the link below to see tips on how you can create value in your marketing and approach your target audience in a way that creates that trust. Read More» How does CRM Help in Sales? Using a CRM (Customer Relationship Management) system has become common place amongst large organisations. However... May 26, 2016 2:08 pm Published by Fleur CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system... February 19, 2016 4:19 pm Published by Fleur Do you use lead scoring?
How often do you score your leads? Every time? Every other time? Never? Well, lead scoring isn't exactly the newest method for sales teams to do better, however it is constantly overlooked in its ability to help and qualify your leads. Our Luke Goodwin produced this article on its importance according to his experience and why you should be scoring your leads, too. Read More» Is 2016 the Year of Marketing Automation? This article was recently brought out by CMS Critic and it almost exactly asks the same question, Sonician employee Luke Goodwin raised on our blog a few... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... May 7, 2013 3:22 pm Published by Fleur Segmentation based on anything See the video on how list-management with Otto works
In the Otto update 4.04, you can now search a specific information field of all your contacts and also combine it with the search operator you want, e.g. = (exact match), >, < (greater than or lesser than). This means you quickly can create new lists for send-outs or cold calling campaigns where you have, e.g.:
a. Postal codes greater than 75000
b. Those companies with more than 17
c. Companies older than 7 years
d. All in Hamburg with name/postal city/IP-address belonging to there
e. All in a particular industry
f. All... April 11, 2013 3:17 pm Published by Fleur Do you want to all your staff to send the same information to their contacts by e-mail, individually? Well, it is now possible to do in both sequences of info (that is pre-written and sent out over time), as well as newsletters/e-mails with content that is just applicable at the time you send it. They can now both be be sent just as if they came from outlook from each staff-member to his/her individual contacts using Otto. Try it out?
Contact us for a demo!... March 7, 2012 2:41 pm Published by Fleur An article on how to best send unsolicited e-mails without it looking like spam is found here in the knowledgebase.... 