Tag Archive: Case Study
October 6, 2016 7:16 pm Published by Fleur >
A Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences
Transcript
My name is Jeanette and my name is Sara. We work with sales and marketing at Bergendal, Stockholm, Sollentuna. We arrange different kinds of events, conference and weddings. We use Otto to tell our customers whats new here and if we have some good offers available to them right now. We use it for invites to events and we offer it to our bookers that book conferences here. On top of this we also use it to aid the bookers delegates in their registration for the events. So we... August 5, 2016 10:33 am Published by Fleur How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did you use to find your clients? The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting... July 21, 2016 2:48 pm Published by Fleur Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we... July 8, 2016 10:10 am Published by Fleur How Bonnier Publishing House Sales Process includes E-mail marketing with Otto
Transript:
Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel.
Question 1
How Do You Work With Sales & Marketing? What is your sales process
We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift... May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... October 21, 2015 12:25 pm Published by Fleur When you're really into something, you tend to have your set ideas on how to present yourself and your thoughts. Sometimes, it can be really invigorating to see someone else give her view on what you're doing when they may not know much more than what it says on your web-page. Well, even for a web-page, I think most of us are never really fully satisfied with the one we have, and we always wonder how we can make it more clear, more convincing, nicer looking etc. I know that we're not fully satisified by any standard, as we want to... December 19, 2010 2:13 pm Published by Fleur We're proud to count Swedecopter as a customer. Swedecopter has the ultimate protection sun-glasses for uniformed personnel, police, pilots etc who may be targeted with red or green laser. The sun-glasses are not only cool, but also provides a perfect UV-protection just like regular sun-glasses. See www.swedecopter.com
... November 30, 2010 2:09 pm Published by Fleur We count Sitescanner as one of our customers with joy. In a fun and rewarding cooperation, we gave them a tool to educate their customers in "Browser Experience". See www.sitescanner.se
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